How O2’s Feel Good Shopping feature can save you cash while helping the planet

Get discounts on top retailers and support sustainability initiatives. Win-win.

Always looking for ways to save money and be kinder to the planet? You’re not alone. Let us direct your attention to the new Feel Good Shopping feature in the My O2 app.

This clever feature gives you access to online discounts and deals at more than 40,000 retailers. Plus, Feel Good Shopping makes it easier to support vital sustainability initiatives. So far, 333,056 trees and counting have been planted thanks to O2 customers purchasing through Feel Good Shopping. That equals 99.3 million kg of CO2, saving the equivalent of 299,750 square metres of Arctic sea ice. And in honour of Earth Day 2023, Kindred will be doubling the number of trees planted for every purchase made from now until 22nd April.

Having previously launched on iOS, Feel Good Shopping will be available to all O2 mobile customers by the end of April. Read on to learn more about how it works and how to start using it now.

person holding a phone in a coffee shop

How does Feel Good Shopping work?

Feel Good Shopping is powered by Kindred, a brilliant social enterprise that uses technology to help support conscious consumption. Activate the feature by logging into the My O2 app and finding it in the Account section. You’ll then be prompted to add the Kindred extension to your browser. Once it's activated, you’ll automatically see coupons and deals pop up when you shop online from your mobile browser with certain retailers.

person handing another person a parcel

How Feel Good Shopping can save you money

No more scouting around for deals and coupons. Feel Good Shopping makes finding purse-friendly offers at your favourite retailers easy. You’ll also generate funds to donate to a choice of green projects. Plus, Feel Good Shopping highlights discounts on sustainable shopping alternatives – making it easier than ever to make affordable eco-friendly purchases.


How Feel Good Shopping helps you shop sustainably

Thanks to Kindred’s partnership with Earthmark, each retailer featured by Feel Good Shopping has a 0-5 sustainability score or "leaf rating". This makes it simple to choose to shop with businesses that have a positive impact on the planet. Whenever you buy something via Feel Good Shopping, you’ll also earn credit to support sustainable projects independently verified to the Verified Carbon Standard, including reforestation and carbon offsetting initiatives.

Published: 11 Apr 2023