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A fair deal for all

We pledge to make sure that our loyal customers get the same fantastic deals and extra discounts as our new customers when you shop with us directly


We will always do the right thing by our customers. That’s why, as part of our “Fair Deal” pledge, we’re committed to offering our existing customers the same brilliant deals that are up for grabs to our new customers when you shop with us directly, so you can enjoy the best perks and VIP treatment whether you’ve been with us for years or you’re new in town.

From flexible data plans to extra discounts on tech and entertainment, read on to discover some of the benefits you can expect as a loyal O2 customer.

Manage lower monthly payments

Did you know that you can get the best tech without causing pain to your bank balance?

We offer all our customers the choice to spread their payment plans, with 0% APR, making the latest and greatest tech more affordable for everyone. All you need to do is start with a small upfront payment, then pay the rest over 12, 24 or 36 months depending on the device you choose. Swish!

Not only that, but our Auto-Save initiative also helps your money stretch further by ensuring that we automatically lower your bill once you’ve paid off your handset.

Upgrade any time with zero charges

Whether you want to enjoy smart new features, improved performance, better battery life or enhanced security, upgrading your smartphone as an existing customer has never been easier. Why? Because on an O2 Refresh plan we let you upgrade any time, with no extra charges. Just pay off your Device Plan as soon as you like and choose the new phone you want. The best part? When you trade in your old device, we’ll give you cash towards your shiny new smartphone. What’s not to love?

Plus, you can even make a little money by trading in old tech like mobile phones, tablets, Apple AirPods and wearable electronic devices such as smartwatches. Find out more about our O2 Recycle scheme.

Access the best entertainment, on us

From the moment you join O2, we always want you to feel valued and rewarded. That’s why we want to give you access to the best choice of entertainment, at no extra cost. With Extras from O2, you can enjoy discounts on the likes of Disney+, Prime Video, Audible, Calm and Apple Music when you add them to your existing package if you’re eligible. Simply upgrade your plan in My O2 or add it to your monthly bill now.

Enjoy flexible data plans

We get it – sometimes life doesn’t always go to plan. We also understand that your needs might change from month to month. So why not flex your data to adjust to the ups and downs of life and business with O2’s Refresh tariffs? Just sign into My O2 and choose the tariff that you want, whether you want to flex your plan’s length, upfront cost or data allowance. You can’t say fairer than that!

Remember: you can only choose a flexible tariff every 30 days and its effective on your next bill month. Terms and conditions here.

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Published: 10 March 2025

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