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Terms & conditions

Priority terms and conditions

  1. For the purpose of these terms and conditions "We", "Us" and "Our" means Telefonica UK Limited of 500 Brook Drive, Reading, Berkshire, RG2 6UU, United Kingdom. "You", or "Your" refers to You, the customer and user of the Priority service. By using the Priority app or registering for Priority, or applying for a Priority offer, You are deemed to have accepted these terms and conditions (the "Agreement".
  2. Priority is a service brought to You by Us, and can be based on Your location and the information we hold (the "Service"). The Service is a non-bundle service as defined in our terms and conditions for the O2 Pay Monthly Mobile services. This means that where you are also an O2 customer under our O2 Pay Monthly Mobile Agreement or Pay As You Go Mobile Agreement (as applicable, the "O2 Standard Terms") and we make any change to the terms of this Agreement or to this Service, that change will not result in any right to cancel your O2 Standard Terms without paying an early termination charge (where applicable).
  3. If you have downloaded the Priority app and wish to switch off location services, please change your settings on the app. If you have accessed Priority through your mobile browser, the location service may run independently to your GPS settings on your mobile. If you do not wish for location services to be used on your handset, you are advised not to use Priority through your mobile browser.
    Access to Priority is only open to users aged 16 years or over who have, downloaded the app, visited the mobile web pages, visited the Priority website at or registered to receive marketing communications from O2. Certain offers shall only be available to users aged 18 or over.
  4. You hereby warrant that all information submitted by You to Us is accurate and current. We reserve the right to verify the eligibility of users.
  5. You agree that the information supplied by You to Us may be used by O2 or our agents for the following purposes which shall include but are not limited to: sending Priority messages, monitoring the use of the service, and from time to time evaluating if we can improve the service for customers. Your information will be treated in accordance with O2's Privacy Policy, which can be viewed at
  6. If you’ve purchased a Priority Ticket through Priority please see our Priority Tickets terms at
  7. If You receive a message from Priority that offers You the opportunity to browse and/or call to learn more, depending on the mobile tariff You are on, charges may apply.
  8. If You are roaming when You receive a message from Priority and You reply/call or browse, depending on the mobile tariff You are on, roaming charges may apply.
  9. The Service is variable in nature and we make it available to you on the terms and conditions of this Agreement (subject to availability). This Agreement will start, and you are deemed to accept the terms and conditions of this Agreement, when you start using the Service. You may cancel the Agreement at any time in accordance with clause 22 below.
  10. Certain Priority services and offers are not available to Virgin Media users and therefore some in-app functionality relating to these offers may not work for You.
  11. We reserve the right to make any changes to the Service or to discontinue any aspect or feature of the Service. O2 may modify or withdraw Priority or elements of it (including charges for the Service) at any time.
  12. We reserve the right to make changes to these terms and conditions at any time. Subject to clause 13 below, your continued use of the Priority service will be deemed to have accepted the varied terms and conditions which will be posted on
  13. Subject to clause 14 below, where we make a change as described in clauses 11 and 12 in such a way that is not to your exclusive benefit, we will notify you and you may cancel this Agreement under clause 22 and stop using the Service. Notification will be via electronic message, text message or by email (if you have registered your email address with us). We will also post details on our website at
  14. We may not notify you of changes to this Agreement if a change is purely administrative and has and no negative effect on you or if we are required by law to make the change.
  15. Any use of the service by You is on an "as is" and an "as available" basis. You agree and accept that Priority is not a fault-free Service and is for Your own personal use and shall not be used for commercial purposes. Any use of Priority is entirely at Your own risk and in no event shall we be liable for any indirect, incidental or consequential damages including without limitation loss of income, data or other information as a result of the use of Priority.
  16. Priority offers are subject to availability and may only be available while stocks last. We'll not be responsible if Your application for a Priority offer is incomplete, lost or not received.
  17. Links to third party websites and companies may appear on the service. Such third party websites are not the responsibility of O2 and We accept no responsibility for the availability, suitability, reliability or content of such third party websites.
  18. Components of Priority are supplied to Us by third parties and We cannot be held responsible for and do not accept any liability, either express or implied as to such components, including but not limited to their accuracy, relevance or quality.
  19. You acknowledge and agree that We are not responsible for the availability of any third party products and services or what You access through Priority. We shall not be held responsible or liable for any content, advertising, products or services available from such third parties. Any dealings between You and any third party advertisers or merchants found on or via Priority, including payment for and delivery of products, services and any other terms, conditions, warranties or representations associated with such dealings, are made between You and the relevant advertiser or merchant. Therefore, We are not responsible or liable for any loss or damage of any kind incurred as the result of any such dealings.
  20. O2 accepts no liability or responsibility for any of the third party bookings, products and services provided by third party suppliers. The third party suppliers will be supplying products and services to You on their own standard terms and conditions. Please note that third party offers may be withdrawn or amended at any time.
  21. Priority and features within Priority may also be protected by intellectual property rights belonging to O2, its licensors or to third parties. No licence is granted to You in respect of any such rights, except to the extent required for Your personal use of Priority in accordance with these terms and conditions. O2 and any other O2 product or service name are trade marks of O2 and You shall not be entitled to reproduce such marks without our prior written consent.
  22. These terms and conditions are governed by English Law and You and we submit to the non exclusive jurisdiction of the English Courts.
  23. The promoter is: Telefonica UK Limited of 500 Brook Drive, Reading, Berkshire, RG2 6UU, United Kingdom.