Pricing
Annual price change from April 2025
We’re making our price updates clearer. In line with new Ofcom regulations, we’re changing how we show annual price rises. From now on, any updates to your bill will be shown in pounds and pence, not percentages or inflation measures. This makes it easier to see exactly what’s changing and what it means for you.
Our goal is to make this information as transparent and easy to follow as possible.
What this means for you
From April 2026, the monthly price of your mobile plan will be increasing. We’re letting you know now so you can plan ahead and be prepared.
Each April, your airtime plan will increase by £2.50 for voice plans and 75p for data-only and smartwatch plans.
We understand price rises are never ideal and want to reassure you this will only affect your airtime plan, with the cost of your device remaining frozen.
Check what your new bill amount will be
To find out how much you currently pay for your monthly mobile plan, sign in to My O2 to check any statement issued between April 2025 and March 2026.
Example of how your airtime plan might change
| Period | Mobile plan or airtime plan | Device plan |
|---|---|---|
| Current | £30 | £25 (no change) |
| From April 2026 | £32.50 | £25 (no change) |
Example of a change in pricing for a data only and smartwatch plan
| Period | Data tariff or smartwatch | Device plan |
|---|---|---|
| Current | £9 | £15 (no change) |
| From April 2026 | £9.75 | £15 (no change) |
Each year, your monthly subscription charge will be subject to an annual increase by a fixed amount, this will be shown from your April bill onwards. Full details of your monthly price, including the fixed amount increases, are set out clearly in your contract forms.
Out of bundle charges will increase by 5% each year from 1 April. Our Extra Charges guide sets out current pricing information about out of bundle charges and additional services which aren’t included in your monthly subscription charge.
You'll have both mobile and cable services. Sign in to My Virgin Media from 28 February to find out how the cable price rise affects you.
