Pricing
Annual price change from April 2026
We’re making our price updates clearer. In line with new Ofcom regulations, we’re changing how we show annual price rises. From now on, any updates to your bill will be shown in pounds and pence, not percentages or inflation measures. This makes it easier to see exactly what’s changing and what it means for you.
Our goal is to make this information as transparent and easy to follow as possible.
What this means for you
From April 2026, the monthly price of your mobile plan will be increasing. We’re letting you know now so you can plan ahead and be prepared.
Each April, your airtime plan will increase by £2.50 for voice plans and 75p for data-only and smartwatch plans.
We understand price rises are never ideal and want to reassure you this will only affect your airtime plan, with the cost of your device remaining frozen.
Check what your new bill amount will be
To find out how much you currently pay for your monthly mobile plan, sign in to My O2 to check any statement issued between April 2025 and March 2026.
Example of how your airtime plan might change
| Period | Mobile plan or airtime plan | Device plan |
|---|---|---|
| Current | £30 | £25 (no change) |
| From April 2026 | £32.50 | £25 (no change) |
Example of a change in pricing for a data only and smartwatch plan
| Period | Data tariff or smartwatch | Device plan |
|---|---|---|
| Current | £9 | £15 (no change) |
| From April 2026 | £9.75 | £15 (no change) |
We understand price rises are never ideal. Each year, we invest an average of £2 million per day in our network to keep coverage strong, service reliable and technology up to date – so you can enjoy better connections, faster speeds and all the perks you love, from roaming to Priority.
O2 customers were sent notifications in November 2025 stating that your monthly airtime plan will now increase by £2.50 from April 2026. You will see your new charges starting from your April 2026 bill.
All O2 customers receiving this communication have a right to exit without penalty. We’d love you to stay but if you’d like to leave, you’ll need to let us know you want to cancel your airtime plan within 30 days of receiving the communication. You can do this by signing in to My O2, or giving us a call.
If you’re still not sure what to do, please get in touch to chat about alternative offers so we can find a perfect fit for you.
If you cancel your airtime plan, but also have a device plan, you do need to continue to pay your monthly device plan instalments, unless you contact us to pay off the remaining balance in full, if you’d prefer. We do not apply price increases to device plans, unlike other operators.
Each year, your monthly subscription charge will be subject to an annual increase by a fixed amount, this will be shown from your April bill onwards. Full details of your monthly price, including the fixed amount increases, are set out clearly in your contract forms.
Out of bundle charges will increase by 5% each year from 1 April. Our Extra Charges guide sets out current pricing information about out of bundle charges and additional services which aren’t included in your monthly subscription charge.
You'll have both mobile and cable services. Sign in to My Virgin Media from 28 February to find out how the cable price rise affects you.
