Why we started The Drop – from highlighting cool tech to helping you save money

Discover exactly what these articles are all about and how they can help you get the most from your tech.

September 2023 marks one whole year since we launched The Drop. Whether you’ve been with us since the start or became one of our thousands of monthly readers more recently, we’re so glad you’re here.

The Drop is just one way that we give genuinely useful information that’ll support you on your tech journey and enhance your lifestyle, so we hope you’ve enjoyed what we’ve shared over the last year. Below, you’ll find some of our favourite articles from the past 12 months. Thanks for reading!

couple on a pool float

Rewards and extras

One of The Drop’s top goals is to keep you in the loop about the rewards and extras available to you as an O2 customer. A whopping 70,000 of you enjoyed this explainer on how to make the most of Amazon Prime (available on us for up to six months when you choose it as your Extra at checkout), our most popular article to date. But we also bring you regular updates on our top Priority perks, from offers designed to boost winter wellbeing to handy summer travel discounts, so you’ll never miss out.

flip phones

How to get the most out of your tech (plus, the new tech to know)

More than 80% of UK adults use a smartphone, while a similar proportion of six-year-olds have access to a tablet at home – so we want to help you and your family maximise your tech. That’s why you’ll often open an email from The Drop and find handy tips, covering everything from practical advice (like how to use a device’s vital safety features) to creative inspiration (such as how to take portrait photos on your smartphone). We also explore the most exciting developments in the tech landscape, whether we’re explaining how virtual reality actually works or looking at how flip phones became cool again. Knowledge is power!

fingers holding a cloud

How we’re working to support people and the planet

Of course, we know you don’t just care about the shiny side of tech. That’s why we use The Drop to keep you up to speed on what we’re doing to benefit communities and the environment. Over the past year, that’s included updates on our sustainability strategy; important information on our work with the British Heart Foundation; details on how we’re supporting people experiencing data poverty and much more. We’ll also let you know how you can support positive change, like this simple explainer of sustainable tech choices. Because we can all help make a difference.

shopping trolley with vegetables

Ways to save

If you’re feeling cash-conscious at the moment, you’re not alone. Discover useful features on the My O2 app that give you access to shopping deals and discounts; find out how to use your smartphone to save money; and get tips and tricks to keep your phone in good condition for longer. Learn how you can keep your finances safe, get advice on how to spot common online scams and protect yourself from “smishing”. As we go into year two of The Drop, helping you to make your money go further will continue to be one of our top priorities.

bubl flipping a switch

Important updates

On the most practical level, we know you’ll want to be kept up-to-date about how and where you can use the O2 network. So we’ll keep using The Drop to share key info on topics like our network expansion plans, the arrival of 5G technology and our EU roaming allowances.

people looking at a phone

Giveaways and competitions

In July’s edition of The Drop, we ran our first ever competition – three pairs of tickets to an O2 Academy venue – and we got a bit of a taste for it. So, to celebrate our one-year anniversary, we’re offering one lucky customer the chance to win a pair of tickets to a gig of their choice at The O2 arena, subject to availability. To be in with a chance of winning, simply answer this question: When did The Drop launch? A: 6 months ago. B: 10 months ago. C: 1 year ago. Email TheDrop@virginmediao2.co.uk with The Drop Anniversary Competition in the subject line by 11:59pm on Wednesday 27 September 2023. Please include your answer to the question, your first name and last name, telephone number and address. See full terms and conditions.

Published: 11 Sep 2023