Buying a mobile phone
Our guide to help you choose the perfect phone
Discover everything you need to know to find the best phone for you and get recommendations based on the features you care about the most. From budget-friendly feature phones to AI smartphones that take photography, productivity and gaming to the next level.
Shop by brand
)
)
)
)
Buying an Apple phone
iPhone is renowned for its stunning design, build quality, user-friendliness and seamless integration with other Apple products. The operating system, iOS, delivers an efficient and sleek experience optimised for iPhone users. iPhone 16 offers cutting-edge features, camera quality and processors. The top of the range model is iPhone 16 Pro Max for its screen size, refresh rate, battery life and the chip power to play demanding games and multimedia. iPhone 16e is big on features, lighter on price.
)
Buying a Samsung phone
The Samsung Galaxy range features a wide range of phones, from the more affordable A Series to the performance-driven S Series, on a highly customisable Android operating system. Samsung phones boast stunning displays, powerful performance and innovative features such as folding screens. The latest flagship series is Galaxy S25, a pioneer in AI with top quality screens and cameras for photography. S25 Ultra is the best phone with a larger display, better cameras, built-in S Pen, bigger battery, and more storage.
Google Pixel phones have become a household name, by using world-class software integration and Gemini AI capabilities to compete at the high end of the market. Setup and workflow on Google apps have never been easier. The intelligent camera is a key feature. From pointing Google Lens at something to learn what it is, to fixing poorly-shot images or finding the best moments to take group pics, there are endless possibilities for creative photography.
Sony is a legend in the visual, audio and entertainment space. Xperia phones showcase the company’s technological expertise, with stunning displays, crisp audio and a sleek, durable design. Sony is a strong choice for multimedia lovers and gamers, typically releasing a low-end and high-end option.
Nokia is known for durability and affordability. Well-loved for solid, no-frills retro phones with buttons and long battery life, the more recent lineup brings the best of feature phones into a smartphone. The classics available on O2 are refreshed for today’s world with 4G and USB-C charging. They’re great choices for a connected, but distraction-free, life or for simplicity without sacrificing technology.
HONOR is a rising star, delivering exceptional value with stylish designs and strong performance. It excels in offering high-end features at great prices, with a focus on AI-enhanced photography, large displays and battery. It’s a good choice if you want a premium feel from a mid-range phone.
Motorola phones stand out for their user-friendly design, excellent battery life and innovative features like gesture controls. They cater to a wide range of budgets in the low to mid-range, offering durability. Motorola is a great pick if you value simplicity and reliability, or if you’re looking for a more affordable performance flip phone.
Types of mobile
AI and smartphones
Smartphones have become the modern standard for mobile users. The app-based operating systems open a world of opportunity to enhance every aspect of your life, from social media to health and productivity. Now, AI phones are introducing a new generation of assistance for notes, photo editing and live language-translation.
Flip & Fold
Flip and folding smartphones combine the nostalgia of classic flip phones with cutting-edge features and design. Flip functionality is compact and can be used as a half screen or split screen. A fold display expands for a tablet-like experience for watching movies.
Feature phones
Traditional button phones have stood the test of time for reliable texting and calling. Enjoy a stress-free life with straight-forward features, robust designs and batteries that keep on going. Perfect for light use or as a spare phone for work and travel. Nokia classics now support 4G, HD voice calls and internet browsing.
Budgeting choices
There’s more to buying a brand-new phone than just the excitement. You’ll also get durability – with full battery health your phone will last longer throughout the day. They’re also free from wear and tear and, with the right protection, a pristine phone has a higher trade-in value – so you can grab a better deal on the next upgrade.
Refurbished phones are a cost-effective way to get a model that’s otherwise beyond your budget. Our Like New refurbished phones give you most of the benefits of new, with a lower price. Plus, they all come with up to 3 years’ warranty, for peace of mind. Refurbished phones are growing in popularity for using less carbon compared to buying new.
The type of contract you go for depends on whether you want a phone as part of your package or not. If you do, pick the phone and airtime plan (minutes, texts and data) for you, and pay monthly for each. If you already have a phone, or would prefer to buy one outright, go for a SIM Only plan.
