Whether you’re a website owner who has content on your site, or an organisation providing a product or service (profit or non-profit), you can apply to the O2 Affiliate program to sell our products and services and earn money.

The simple concept is to drive your site’s traffic to O2.co.uk’s online shop and earn money by doing so. You can choose which of our products and services are best suited for promotion within your site or network.

How does it work
  • Earn commission for driving O2 sales
  • Register to be an affiliate with our affiliate agency AWIN
  • Apply for membership of our Mobile, Mobile Broadband and Free Sim programmes
  • Get updates about the latest O2 promotions in our weekly affiliate newsletter
  • Need our product datafeed? It’s available free of charge to programme members via the AWIN interface.
  • Generate sales and earn money

Top tip

In order to be a successful affiliate, it is important to optimise your campaigns on a regular basis. To be able to optimise your performance, you first need to understand how your campaigns are performing. AWIN has complete, customisable reporting, to provide the level of detail and report frequency that you prefer. The EPC amount you receive depends on the quality of your traffic, so by optimising your site for quality you will maximise your earnings.

How do you make money

We’ll pay you a fixed commission for each product sold in a completed transaction, when you refer sales from your site to the O2 online shop.

Your traffic will be managed through the AWIN’s tracking system. If you refer a customer to O2.co.uk and they complete a purchase, you’ll see it appear in real time on your AWIN account, along with the commission.

When a sale is made, it’ll be added to AWIN with a ‘pending’ status; the commission will need to be validated before it can be paid out. The majority of O2 programmes work on a 14-day validation basis.

Affiliates are paid twice a month, on 1st and 16th of each month. Payments are based on the date that the commission is validated. Commissions validated from 1st to 15th of one month will be paid out to affiliates on 1st of the next month. Those validated between 16th and the end of one month are paid on 15th of the following month.

How do you join
  1. Check the relevancy of your website and what vertical markets you’re promoting
  2. Select which O2 Program you’d like to promote then click ‘Apply now’ on the links to the right
  3. Register with AWIN
  4. They’ll check to make sure your site is suitable for affiliation, before getting in touch to let you know if you qualify for the programme
  5. If you qualify, implement our product feeds and promotional content – and start earning commission!

Exclusive O2 content

Why O2? Here are some great content ideas to get you started:


Get exclusive access to invite-only moments, perks and experiences, and gig tickets up to 48 hours before general release.

O2 Rewards

Our way of saying thanks for being with O2. From money off tickets to must-see gigs, a new mobile or accessory, extra credit or High Street vouchers.

O2 Extras

Choose from a range of Extras for up to 12 months, when you take out a selected device or sim only contract. Enjoy the best entertainment with Disney+, over 60 million songs with Amazon Music, and much more.

Join the O2 Affiliate programme

Contact us

If you have any questions please email uk-o2affiliates@awin.com