Bullying doesn't just happen in the playground. It can happen anywhere, including online, and in many ways. Bullies can reach you through your phone, laptop, games console or tablet.

But don't worry, we're here to help.

In May 2016 we joined The Royal Foundation Taskforce on the Prevention of Cyberbullying. The Taskforce was established by The Royal Foundation of The Duke and Duchess of Cambridge and Prince Harry to work with the technology industry to develop an industry wide response to the online bullying of young people.  Together, with the guidance and expertise of charities, not-for-profit organisation and independent advisors, we have committed to helping prevent the cyberbullying of children and young people.

In November 2017, we jointly launched the Stop, Speak, Support campaign – a campaign developed by young people to encourage other young people to take three simple steps when they see bullying online.

Stop Speak Support aims to help young people spot cyberbullying and know what steps they can take to stop it happening and provide support to the person being bullied. The campaign also aims to support parents knowing what to do if their child is being cyberbullied or if they are a perpetrator.

This year a talented group of young people from the Anti-Bullying Alliance, Diana Award and NSPCC have developed an official 2018 Stop Speak Support Campaign film. The film, entirely written directly by the young people, uses beat poetry to get across a powerful message.

Find out more about the campaign

Stop. Speak. Support.


Take the time out before getting involved, don't share or like negative comments
  • Encourage your child to tell you, or another adult they trust, if they see or experience cyberbullying.
  • Be aware that cyberbullying can be a continuation of, or a response to bullying already happening at school or elsewhere.
  • Tell them not to retaliate in any way that is angry, offensive or threatening, likewise as an adult stay calm and listen without judging.
  • Be aware that experiencing or witnessing all forms of bullying can make children feel very sad, afraid and alone. Reassure your child that together you will sort it out.
Try and get an overview of what’s really going on
  • Online bullying can be complex, involving a number of people so it’s best to gently explore together what might have happened to have resulted in the upsetting messages or posts.
  • Collect any evidence and together assess how serious the cyberbullying is. You can take screenshots to capture the evidence.
  • Help them feel empowered and supported. In the first instance, it may be more appropriate for them to try and deal with the situation themselves.
  • If they are a perpetrator, help them understand the impact of their actions and ask questions to understand why they are behaving in such a way. Reinforce that this kind of behaviour will inevitably have consequences.
Check community guidelines for the site you are on
  • Explore together what the social networks community guidelines are. Click to see links to the topTake a look at the social network guidelines for: Instagram / Snapchat / Facebook: Twitter/
  • Explain to your child that most community guidelines advise users to:
    • always respect others
    • keep personal information secure
    • make sure you have permission or the ‘right’ to share content before you do.
    • never to post anything that could be considered threatening, bullying or harassment, hateful, or inciting suicide or violence.
    • never post images that contain nudity, or glorify self-harm or violence.
  • Make your child aware that there may be content that upsets them that doesn’t necessarily violate the sites’ community guidelines. In this case, advise them to mute, unfollow or block the person who posted it.


Ask an adult or friend that you can trust for advice
  • Create an environment where they feel safe to talk to you, or a trusted adult, about what they are going through. See our guide
    • Check in with them regularly and ask open questions.
    • Start conversations when you have sufficient time to talk at length.
    • Open up and share about your own online experiences.
    • Be involved in their digital life on a regular basis.
    • Be aware of signs of cyberbullying and keep an eye on their behaviour.
  • Try to stay calm and don’t get upset or angry about what they are saying; resist the temptation to remove devices as this might make them feel even more isolated.
Use the report button on the social platform it’s happening on
  • Help your child to report any offensive content they see to the appropriate social media provider - visit thinkuknow to find instructions for the most popular apps.
  • If the content is sexual, targeted at a child’s ethnicity, gender, disability or sexuality, if threats are being made to harm a child or incite a child to harm themselves, then report the activity to the police.
  • It is helpful to block or mute the person sending the messages so they can't contact your child.
  • Don't delete their social media accounts or take away their device, as this could isolate them even further, and may make them reluctant to tell you things in future.
Speak to one of the charities set up to help with situations like this, such as Childline.
  • Make them aware of places to turn for help or counselling if they need it. See our resources page for a full list of organisations that offer support.


Give the person being bullied a supportive message to let them know they’re not alone
  • Encourage your child to be kind to others and think about the impact of words and actions.
  • Advise them to take safe and effective action to support the victim such as:
    • sending a message of encouragement
    • including them in their activities if the person is feeling isolated
    • encouraging them to seek help in any way they can.
  • Discuss situations when your child can stand up for himself/herself or others - and be an ‘upstander’ rather than a ‘bystander’.
  • Celebrate your child's actions and his/her bravery when they take positive action to support somebody.
Encourage them to talk to someone they can trust
  • Reassure your child that they have your full support and can approach a teacher or seek further help if they have been a victim of bullying.
  • Listen to what they have to say and make sure they know you are taking it seriously. Agree together if you are going to speak out to support someone.
  • Be aware that they may be reluctant to open up and report their friends if the issue takes place within a friendship group. See our guide to help them feel confident to share what is going on.
Give them a positive distraction from the situation
  • Suggest ideas for how your child might support the person being bullied. They might help them to focus on positive things in their lives and other things that make them happy.
  • Explore if they can support the victim by encouraging them to take part in some more positive group activities away from social media.
  • Perhaps they could send a private message of support to the victim to make sure they know they are not alone.

Other ways to get in touch

The children pictured are models. Photography by Jon Challicom.