Our Blueprint


Our Blueprint for customers

Since 2012, we've been working across the business to embed sustainability into our customer offers. We believe that it is through our products and services we can make our biggest contribution to a sustainable society. Smart solutions not only simplify and enrich the lives of our customers, but they can also reduce cost, travel, waste, and our environmental footprint.

Helping families with online safety

In 2015, we joined forces with the NSPCC to help keep children safe online. For parents and carers, the resources provide a comprehensive website, expert advice on child safety in our stores, a free seven-day-a-week helpline staffed by NSPCC-trained O2 employees, and a programme of workshops in schools and workplaces across the UK.

Though not part of our original Blueprint plan, we're proud of this vital partnership. The website covers such top concerns as bullying, grooming and online addiction, along with advice on age-appropriate gaming, parental controls and privacy settings.

We've also run yearly campaigns to bolster our reach and effectiveness on Safer Internet Day.