Dynamic Perspective lets you get to menus, shortcuts, and useful information with just one hand. Tilt your Fire phone to see panels, the left panel lets you navigate menus, while the right panel shows you useful information and shortcuts, like attaching photos to a text message and more. Swivel to see important notifications and get to actions like Mayday, Flashlight and your Settings. Peek keeps your display uncluttered by showing you additional details and quick actions when you need them. With autoscroll, you can even read an entire book, or scroll down a long website, without having to touch the screen.
Quickly identify items and take action
Firefly recognises and gives you more information on over 90 million items, including films, TV episodes, songs and products. Just hold the Firefly button to discover useful information and take action in seconds- add them to your Wish List, place an order, or share with friends. It can also identify web and email addresses, phone numbers and more, making it easier for you to add information to your contacts, go to a website, or make a call. Firefly also includes Text & Translation, which enables you to point at text such as a menu or sign and have it translated. Text & Translation works English, French, German, Italian and Spanish.
See Firefly in action
Firefly quickly recognises different products and even sounds, at the touch of a button. Watch as our O2 Gurus challenge members of the public to scan as many products as possible in 60 seconds.
Get Mayday, Amazon's award-winning customer service, on your phone
Hit the Mayday button to chat to an Amazon expert via live video they offer technical support 24 hours a day, 365 days a year and aim to respond in 15 seconds or less. Amazon's tech experts can help you with any of the phone's features by drawing on your screen, walking you through how to do something yourself, or even doing it for you whatever's right for you. No waiting in a queue, with no appointment needed. Normal data charges apply when you are using Mayday over our mobile network.
Powerful performance and ultra-fast load times
With a 2.2 GHz quad-core Snapdragon 800 processor, combined with 2GB of memory, you can expect faster app launch times, quicker website load times, and smoother multi-tasking with Fire phone. Its 4.7 inch (11.9cm) HD screen has dynamic image contrast, a wide viewing angle, and an ultra-bright display. That means that your Fire phone's screen will be easy to see in all lighting conditions, both indoors and outside. Plus with Fire phone's advanced power management technology, the battery life is impressive - delivering up to 285 hours of standby time, up to 17 hours of talk time, up to 65 hours of audio playback, and up to 11 hours of video playback.
13 megapixel camera with optical image stabilisation
With a dedicated camera button, you can launch your Fire phone's camera in just about a second - even when the screen is off. With 13 megapixel and a fast five-element wide-aperture f/2.0 lens, plus optical image stabilisation, you'll get clear and crisp images. You can capture all the action in HD, even if the light is dim. Both the front and rear-facing cameras record great-looking 1080p video, whatever you want to shoot. Plus, you'll get free, unlimited Cloud storage for all photos taken with Fire phone (in full resolution). So there's no more worrying about what to delete. Terms apply
Make your Fire phone your own
Protect your Fire phone from occasional bumps and drops with a slim case. You can choose from Black or Cayenne in premium leather, or Black, Cayenne, Citron, Blue or Royal in hard-wearing, polyurethane.
Get this device on O2 Refresh
O2 Refresh is a different type of contract that splits your Pay Monthly bill into two parts. The Device Plan is the cost of your phone or tablet, and Airtime Plan is the cost of your data, texts and minutes. Once you've paid off your device, it's yours. And your bill automatically halves. You can pocket the cash, or put the money you save towards a new wearable or some extra data.
For your everyday rituals, we've got offers like £1 lunch on Mondays. Fancy an every-so-often treat? Try getting tickets to that gig 48 hours before your friends. And then there's your chance to win once-in-a-lifetime experiences.
Includes 24 month Airtime Plan on our Pay Monthly Mobile Agreement and options to pay for your devices on a consumer credit agreement or pay cash upfront. Subject to status, credit check, and payment by Direct Debit. Applicants 18+. Subject to availability. Credit provided by Telefónica UK Limited trading as ‘O2’, 260 Bath Road, Slough, Berks SL1 4DX. In relation to consumer credit, Telefónica UK Limited is authorised and regulated by the Financial Conduct Authority. Terms apply, visit o2.co.uk/termsandconditions.
Upgrade when you want to with O2 Refresh
O2 Refresh separates your Device Plan from your Airtime Plan so you can just pay off the cost of your device when you want to upgrade.