January Sale 2026 is coming

January Sales is a long-standing tradition in the UK and beyond, originally kicking off an end-of-season clearance to make room for the year ahead. Shop now and enjoy exclusive offers across the latest tech.

It starts on 8th January 2026. Expect big savings throughout the month as new year deals drop across phones, SIMs, tablets and more.

Absolutely. Discover a range of epic phone deals on your favourite brands.

Yes, you can. If eligible for an upgrade, you can upgrade on a January Sale deal. If you have O2 Refresh you can pay off the rest of your Device Plan to upgrade whenever you like. Without it, you may be eligible to pay a fee and upgrade early.

Start planning early as some deals may end during the month. Think about what needs an upgrade, do your research, and set a budget to stick to. Make a simple priority list so you grab the important stuff first. And check out other benefits you may be eligible for, like O2 Extras and Priority.