It was a Fantastic February for rugby fans with the Guinness Men’s Six Nations (which concludes this month) throwing up brilliant matches, massive surprises and a showreel of tries to rival any tournament we’ve had in recent memory. Now gear up for a Marvellous March as the Guinness Women’s Six Nations takes centre stage.
We’ve been the lead partner of England Rugby since 1995, encouraging fans to support the team by pulling on their shirt to #WearTheRose. Our latest partnership contains a commitment to support the men’s and women’s game equally with parity in marketing spend. And because we’re a lead partner, that also means more exclusive perks and rewards for you – including Priority Tickets, 20% off shirts, money-can’t-buy fan experiences and more.
Wherever you’re supporting England Rugby, however you #WearTheRose, we’re there with you. Find out what it means for you below, and what’s coming up in 2024.
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O2 and England Rugby: a brief history
We've been side by side with England Rugby since 1995, and we’re proud to say we have one of the longest-standing professional sports shirt sponsorships in the world. But we're so much more than a logo on the shirt of the England Rugby Men’s and Women’s teams. We support every aspect of this game with our industry-leading parity pledge, delivering equal funding to both teams. We also look for ways to bring fans closer to the teams they love.
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The England Rugby Men’s side in 2024
It’s a huge year for both the England Men’s and England Women’s teams. Steve Borthwick’s side conclude their Guinness Men’s Six Nations campaign with a final dust-up against France in Lyon on Saturday 16 March, and will then face a mouth-watering set of Autumn Nations Series games at Twickenham on consecutive weekends from Saturday 2 November. First up, it’s New Zealand. Followed by Australia. Then it’s the current world number one South Africa, where England will be gunning for some sweet payback after last year’s Rugby World Cup semi-final defeat. And then it's the final match of 2024 against Japan. The Home of England Rugby will be rocking.
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The England Rugby Women’s side in 2024
This year’s Guinness Women’s Six Nations marks not just a big moment for England Rugby, but also for women’s rugby. After a world record crowd of 58,498 watched the Red Roses defeat France in their first standalone fixture at Twickenham last year, 2024’s two goals are clear. For the England team, it’s to retain the Women’s Six Nations crown when the action starts on Sunday 24 March. For us fans? When England line up against Ireland at their iconic home in TW2 on Saturday 9 March, our mission is to #WearTheRose and fill every seat. All 82,000 of them. Together, we can do it and don’t miss your chance to be there with Priority Tickets coming soon to the Priority app.
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Your exclusive England Rugby rewards and perks
As a lead partner of England Rugby, O2 can get you closer to the action. For the Guinness Men’s Six Nations, the O2 Blueroom will be available for all home matches at Twickenham, including the Guinness Men’s Six Nations and the Autumn Nations fixtures in November. You'll find exclusive content with players, free pint and pasty offers and more. But even if you can’t get to a game, the Priority app has lots of ways to connect with the England team wherever you’re watching, including the chance to watch the Red Roses train. As an O2 customer, you can get access to Priority, so stay tuned to the app for the latest England Rugby rewards and perks.
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Published: 11 March 2024