The O2 family means a lot to us – and we want to thank you for being part of it. That’s why we created our rewards app, Priority.
Download the app to enjoy exclusive rewards, unique experiences, daily treats, prize draws and perks, as well as Priority Tickets for thousands of gigs and events across the UK. All at no extra cost.
Priority is a free service (although you'll be using your data allowance when using the service) and it's exclusive to O2 mobile and Virgin Media broadband customers.
You can use Priority on any device – all you need is a data connection.
The first time you use Priority, it will automatically work out what sort of phone you have and tell you the best way to access the service (using a downloadable app or the internet on your phone or tablet).
Problems using Priority
If you change your mobile number or lose your phone you'll have to go through the registration process and start again.
If your map thinks you're somewhere that you're not, the GPS might not be turned on. Go into your device settings to check.
Sometimes your phone could still be showing it's previous location while it finds you. Give it a minute or two and it should jump to your current location.
If you're inside a building, the phone might have a problem finding your exact location. It's the same if you're on the move – the phone can take a while to catch up depending upon the speed you're travelling.
Priority serves up offers that are nearby – so knowing your location is important. Go into the settings page and toggle the switch for Location to On. The phone will then automatically detect where you are and list all the offers nearby.
If you have any problems with a Reward, or you find a Reward code doesn't work at the store or venue, tell the merchant or partner first – you'll find the details in the voucher small print.
If you're not sure about any techy terms, check out our jargon buster.
Last updated: 17/03/2025
