Personal | Business
Sign in or Register
O2 Logo White
  • Shop

    Phones

    • Phones
    • Upgrades
    • Apple iPhone
    • iPhone 16
    • Android phones
    • Refurbished phones

    Tablets, laptops and dongles

    • Tablets
    • Apple iPad
    • Android tablets
    • Laptops
    • Dongles and mobile WiFi

    SIMs and Tariffs

    • Pay Monthly SIMs
    • Pay As You Go SIMs
    • Tariffs
    • International
    • Top-up
    • Essential Plan

    Accessories and more

    • Tech and accessories
    • Apple Watch
    • Smartwatches
    • AirPods
    • Coming soon
    • Great deals
  • Why O2

    Flexibility

    • O2 Switch up
    • O2 custom plans
    • Multisave
    • O2 Recycle
    • Click and collect

    Perks

    • O2 Extras
    • Volt
    • Priority tickets and offers
    • Perks at O2 venues
    • Pay As You Go Rewards

    Services

    • Manage your account
    • Keeping kids safe online
    • Ideas and Inspiration
    • Insurance

    Connected

    • Coverage checker
    • Network coverage
    • 5G coverage
    • O2 WiFi
    • Using your phone abroad
    • Live bigger with Volt

      Discover extra benefits
    • O2 bubbles

      See all the reasons to choose O2

      Why join O2?
  • Help

    Help and support

    • Account
    • Products and services
    • Device guides
    • Network and international
    • Safety and security

    Most popular

    • Activating your SIM
    • eSIM
    • How to track your order
    • Payment support
    • Understanding your bill

    Useful links

    • Store locator
    • Network status
    • Faulty device
    • Virgin Media O2
    • Fraud help

    Contact us

    • O2 Community
    • My O2 App
    • Contact us
  • My O2
  • Search
  • Basket
Why O2 lady with earring

Why O2

ESSENTIAL FOR LIVING

More reasons to choose O2

There’s life and then there’s living. Whether you live to travel, to be entertained, or simply to stay connected with the people who matter most.

 With up to 25GB EU roaming, exclusive experiences from Priority and coverage across 99% of the UK, O2 helps you live life to the fullest – wherever it takes you.

Priority

Priority

Priority opens up your world with ​​exclusive rewards, tickets, experiences and more – bringing you closer to what matters

Get more on Priority
Roaming

EU roaming

Roam in the EU with up to 25GB of data at no extra cost – so you can translate, navigate and stay out late to your heart’s content

Explore EU roaming
A fair deal for all

A fair deal for all

Come to us directly and get the same great deals, whether you’re new to the family or have been with us for years

Log into My O2
Flexible plans

Flexible plans

Our custom plans put you in control so you can adjust your data or upgrade anytime, from anywhere

Discover custom plans
Airtime rewards

Airtime

With Airtime, everyday spending turns into money off your bill – engaged O2 customers save over £100 a year on average

Airtime rewards
O2 Refresh

Auto-Save

Once your device is paid off, we’ll lower your bill automatically. No fuss – just the right price at the right time.

Check out O2 Refresh
Media-banner

Get a great deal with Multisave

Save more. Add a new Pay Monthly connection to your account, and get 20% off the airtime.

Find out more
Volt from Virgin Media O2

Volt

Get double data, boosted broadband speeds, and more when you’re with both Virgin Media and O2

More about Volt

Inspiration hub

Find out how to get the best out of your devices
and experience with O2

Discover more

Need help?

Visit an O2 store

Pop in to your local O2 shop and chat to the team

Find your nearest store

Talk to us

Live chat is the quickest way to get in touch or call us on 202, free from your O2 phone

Get in touch

All the support you need

Check out our help articles for all your tech needs

Find out more

*99% UK Coverage – Based on 4G network population coverage. 

  • Find a store
  • Check our network
  • Sign in to My O2
  • Track my order
  • Search

Popular in shop

  • iPhone 16 Pro Max
  • iPhone 16 Pro
  • iPhone 16
  • Apple Watch Series 10
  • Apple iPad A16
  • Samsung Galaxy S25 Ultra
  • Samsung Galaxy S25
  • Samsung Galaxy Z Flip6
  • Google Pixel 9 Pro XL
  • Google Pixel 9 Pro
  • SIM Only Deals
  • Virgin Media broadband deals

Help and Support

  • Help home
  • Contact us
  • My O2
  • Collection and delivery

Shop

  • Phones
  • Tablets
  • Pay Monthly SIM
  • Collection and delivery
  • Virgin Media O2 Joint Venture
  • Facebook
  • Youtube
  • X
  • Instagram
  • About O2
  • Better Connections Plan
  • Careers
  • News & PR
  • Sponsorship
  • Virgin Media and O2
  • Accessibility
  • Terms & Conditions
  • Privacy policy
  • Cookie policy
  • Modern Slavery Statement

©2025 Telefonica UK Limited

In relation to consumer credit, Telefónica UK Limited is authorised and regulated by the Financial Conduct Authority (Reference Number 718822)

  • Home
  • Why o2