January Sales is a long-standing tradition in the UK and beyond, originally kicking off an end-of-season clearance to make room for the year ahead. Shop now and enjoy exclusive offers across the latest tech.

Expect big savings throughout January as new year phone deals drop, along with SIMs, tablets, and more. Some January sales or winter sales can start early, following boxing day. We’ll keep you posted when the next O2 sale is around the corner.

Start planning early as some deals may go during the month. Think about what needs an upgrade, do your research, and set a budget you’ll stick to. Make a simple priority list so you grab the important stuff first. And always check you’re buying genuine products with solid guarantees and customer support once the sale ends. Check out other benefits you may be eligible for such as O2 Extras and Priority when choosing a January sale phone deal and SIM contract.