Why O2 lady with earring

Why O2

ESSENTIAL FOR LIVING

More reasons to choose O2

There’s life, and there’s living. There’s roaming freely across Europe, there’s exclusive tickets and experiences with Priority and there’s a network you can rely on.

With up to 25GB EU roaming, Priority’s exclusive experiences, and coverage across 99%* of the UK, O2 helps you live life to the fullest—wherever it takes you.

Priority

Priority

Exclusive tickets, perks and offers that save you money every day

Learn more about Priority
Roaming

Roam on in the EU

Unlike other major networks, we don't charge you extra for EU roaming, up to 25GB

Read more about EU roaming
A fair deal for all

A fair deal for all

Existing customer? Enjoy our best deals when you shop with us directly – just like our new customers do.

Log into My O2
Flexible plans

Flexible plans

Move your data up and down. Upgrade whenever you want with custom plans.

Discover our custom plans
Airtime rewards

Airtime

Help pay off your phone bill via the My O2 app by shopping with selected retailers

Airtime rewards
O2 Refresh

Auto-Save

We'll automatically lower your bill once you've paid off your device

Discover O2 Refresh

*99% UK Coverage – Based on 4G network population coverage.