Ever tried wearing half your holiday wardrobe at the boarding gate? You’re not alone. New O2 research found that 67% of UK travellers worry about hand luggage restrictions and 39% have left belongings behind to avoid extra baggage charges.
So we teamed up with content creators Live The Dash to make Suitcase Headphones - an oversized pair of headphones with hidden space for a few extra holiday essentials. They’re a playful prototype designed to show the lengths travellers go to when trying to avoid unexpected costs.
Suitcase Headphones are a conceptual prototype created for marketing purposes. They are not approved cabin baggage and should not be used to get around airline rules. Always check and follow your airline’s luggage limits.
Got a travel hack that makes travelling simpler, cheaper or more comfortable? Email your travel hack to TheDrop@virginmediao2.co.uk by 11.59pm on Sunday 9 August 2026 for a chance to win.
One winner will be selected at random. Your travel hack must be safe, legal and your own work. Please don’t include personal information about anyone else.
Use the subject line Suitcase Headphones prize draw
Include your travel hack, first and last name and O2 mobile number in the email
By entering, you confirm that you are aged 18 or over, meet the eligibility requirements and agree to the prize draw terms and conditions.
Open to O2 customers aged 18 or over who live in the UK
Opens at 9.00am on Tuesday 28 July 2026
Closes at 11.59pm on Sunday 9 August 2026
One entry per O2 customer and mobile number
No additional purchase is required to enter. You must be an O2 customer when you enter and when the Prize is awarded.
One winner will receive one pair of O2 Suitcase Headphones created with Live The Dash
The winner will be selected at random on Monday 10 August 2026
The winner will be contacted by email within 10 calendar days of the prize draw and no later than Thursday 20 August 2026
The winner must respond within four working days of being notified
If the winner does not respond within this period, they will forfeit the prize and another winner may be selected at random
The Suitcase Headphones are a conceptual prototype created for marketing purposes and are not approved as cabin baggage
Full prize draw terms and conditions apply
See the full prize draw terms and conditions below.

The Suitcase Headphones are a bit of fun. Inclusive EU roaming is the real travel hack.
O2 is the only major network to include roaming in its Europe Zone as part of its tariffs. O2 customers can use their data (up to 25GB), minutes and texts at no extra cost in the Europe Zone. Roaming limits and the Fair Usage Policy apply.
67% of UK travellers worry about hand luggage restrictions
48% worry about an unexpected oversized baggage fee
39% have left belongings behind at the gate to avoid extra charges
19% have stood outside a hotel or restaurant to connect to WiFi
Research was conducted by Censuswide among 2,000 nationally representative UK adults aged 18 or over between 15 July and 20 July 2026.
Your UK data allowance applies at no extra cost in our Europe Zone, subject to a 25GB roaming limit. If you reach 25GB or use all your UK data allowance while roaming, you’ll need to buy a data Bolt On to keep using data. Terms and fair usage policy apply.
Suitcase Headphones are a conceptual prototype created for marketing purposes. Always follow your airline’s luggage rules and size limits. Virgin Media O2 accepts no responsibility for airline fines, baggage fees or other issues caused by attempts to recreate or use the prototype.
Share a travel hack for a chance to win one pair of O2 Suitcase Headphones created with Live The Dash. One eligible entrant will be selected at random from all valid entries. The content or creativity of a valid travel hack will not affect an entrant's chance of winning.
Suitcase Headphones are a conceptual prototype created for marketing purposes. They are not approved cabin baggage and must not be used to avoid airline rules or luggage restrictions.
Key Terms:
Prize Draw Dates: From 9.00am on Tuesday 28 July 2026 to 11.59pm on Sunday 9 August 2026 (Closing Date). All times are UK time.
Entry Requirement(s): During the Prize Draw Dates, entrants must email TheDrop@virginmediao2.co.uk using the subject line "Suitcase Headphones prize draw". The email must include the entrant's travel hack, first and last name and O2 mobile number. The travel hack must be the entrant's own work, safe and legal. It must not encourage anyone to break airline baggage rules or any law or regulation and must not contain personal information about another person. A postal address is not required at entry and will only be requested from the winner for Prize delivery.
Draw Date: Monday 10 August 2026.
Prize: 1 x pair of O2 Suitcase Headphones created with Live The Dash. The Prize is a conceptual prototype created for marketing purposes. It is not approved cabin baggage and must not be used to avoid airline rules or luggage restrictions.
This Prize Draw is open to O2 customers who are aged 18 or over and UK residents, but excludes employees of O2 or any of its subsidiary companies, their families, agents or anyone else connected with this promotion. No third-party entries, bulk entries or entries submitted by agents will be accepted. Entry via or using malicious third-party software (to be determined at O2's sole discretion) or any other electronic or automated means is strictly prohibited, including use of bots, crawlers, browser plugins or browser extensions that scrape or modify activity on the platforms used by O2 to deliver the Prize Draw. O2 reserves the right to verify the eligibility of entrants and may require information it considers reasonably necessary for this purpose. The Prize may be withheld until O2 is satisfied with the verification. No additional purchase is required to enter. Entrants must be an O2 customer when they enter and when the Prize is awarded.
Only one entry per O2 customer and per mobile phone number is allowed. If more than one entry is received from the same customer, only the first valid entry will be included. The travel hack must be the entrant's own work, safe and legal. It must not encourage anyone to break airline baggage rules or any other law or regulation. It must not include unlawful, offensive, defamatory or discriminatory content or personal information about another person. Entries not complying with these terms and conditions will be invalid.
The Prize Draw runs during the Prize Draw Dates until the specified Closing Date. Entries received after this date and time will not be entered into the Prize Draw.
Participants are deemed to have accepted and agreed to be bound by these terms and conditions upon entry. The instructions provided at the point of entry also form part of the terms & conditions of this Prize Draw, and in the event of a conflict, these terms & conditions take precedence.
The winner will be selected at random from all eligible entries received using a verifiably random digital process on the Draw Date. The draw will be screen-recorded and appropriate records will be kept. The winner will be notified by email within 10 calendar days of the Draw Date and no later than Thursday 20 August 2026. The Prize is awarded conditionally upon acceptance and the winner must respond and claim the Prize within four working days of being notified. If the winner cannot be contacted, does not respond within four working days, is ineligible or cannot accept the Prize, the Prize will be treated as unclaimed and O2 may select a supplementary winner at random from the remaining valid entries.
O2 will not be responsible for any inability of a Prize winner to take up the specified Prize.
O2 will ask the winner for a UK postal address and any other information reasonably required to deliver the Prize. O2 aims to deliver the Prize within 30 days of the winner claiming it and will notify the winner if circumstances outside its reasonable control cause a delay. The Suitcase Headphones are a conceptual prototype created for marketing purposes. They are not approved cabin baggage and must not be used to avoid airline rules or luggage restrictions. The winner is responsible for checking and following the rules of any airline or travel provider. O2 accepts no responsibility for airline fines, baggage fees or other issues caused by attempts to recreate or use the Prize contrary to official travel or luggage rules.
O2 reserves the right to provide substitute prize(s) of similar value should the specified Prize(s) become unavailable for reasons beyond its control. Cash or credit alternatives will not be offered. None of the Prizes are transferable.
O2 accepts no responsibility for incorrectly completed and/or submitted entries, lost or delayed entries, notices, acceptances, tickets or other documents related to the Prize(s).
In the event of fraud, abuse, and/or an error affecting the proper operation of this Prize Draw, including the allocation of more Prizes than are available, O2 reserves the right to end or suspend the Prize Draw; amend these terms & conditions; declare void the notification of winner(s); and/or to allocate available Prizes by conducting a simple draw from all wrongly allocated winners.
If any provision of these terms and conditions is held invalid by any law, rule, order or regulation of any government, or by the final determination of any court of a competent jurisdiction, such invalidity shall not affect the enforceability of any other provisions not held to be invalid.
The winner(s) may be required to participate in publicity connected with this Prize Draw and it is a condition of entry that the winner(s) agree to their name and country of residence being made publicly available if they win. If the winner wishes to object to any or all of their surname, country and winning entry being published or made available, the winner should contact O2 immediately. In such circumstances, O2 must still provide the information and winning entry to the Advertising Standards Authority on request.
The names of the major winner(s) may be obtained by sending a signed handwritten request along with a stamped self-addressed envelope detailing your request to the Marketing Team, Telefónica O2 UK Limited, 500 Brook Drive, Reading, RG2 6UU, and marked with the name of the Prize Draw.
Entrants’ data will be collected, stored and processed for the purposes of administering and assessing this Prize Draw and will not be processed for any other purpose, unless entrants choose or have chosen to receive information from O2. Future marketing will only be sent in accordance with each entrant’s marketing preferences. O2 may also need to share some of your personal information with other parties, such as selected marketing agencies, in the context of administering the Prize Draw. These third parties, such as PromoVeritas, act based on O2’s instructions and are its data processor. For more information on how O2 processes personal data, please see the O2 Privacy Policy Entrants can change the types of marketing messages they receive or control at any time. Unless winner objects, O2 may publish or make available winner’s details if requested to demonstrate that a valid award took place. Winner’s entry, name, social media username and/or photos may be used for promotional purposes including for display on the O2 social media channels. By participating to this Prize Draw, entrants are confirming that they understand the O2 Privacy Policy.
O2’s decision is final and no correspondence will be entered into.
O2 reserves the right to refuse entry or refuse to award the Prize to anyone in breach of these terms and conditions.
O2 reserves the right to suspend, cancel or amend the promotion and/or review and revise these terms and conditions at any time without giving prior notice and by continuing to take part in the promotion subsequent to any revision of these terms and conditions, entrants shall be deemed to have agreed to any such new or amended terms.
This promotion is governed by English Law and is subject to the exclusive jurisdiction of the English courts.
The promoter of this Prize Draw is Telefónica UK Limited, 500 Brook Drive, Reading, RG2 6UU (“O2”).
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