A smarter way to start the year
Enhance your everyday. Stay connected with our great range of tech.
January Sale phone and SIM Only deals
Save big on Pay Monthly phone deals in our January Sale. From the latest iPhone to rising stars in the Android world, upgrade your device or lock in a great-value SIM Only plan.
iPhone 17 Pro — Save up to £432
All out Pro. Grab a great deal when you shop the 256GB model with selected plans. Ends 4 Feb.
Samsung Galaxy S25 256GB
Save up to £748. Selected tariffs. Ends 4 Feb. Claim a £180 virtual Mastercard® prepaid card to spend in Samsung Wallet. Ends 29 Jan.
Save up to £168 on a 150GB SIM Only
Get a 24-month 150GB SIM Only Plus Plan for just £18.99 a month. £21.49 April ’26, £23.99 April ’27.
Double deal on Google
Save up to £704 on the Google Pixel 10 Pro 256GB. Selected tariffs. Trade in your device and get up to £200.
iPhone 16 — Save up to £614
Built for Apple Intelligence. Only £51.68 a month. £54.18 April ’26, £56.68 April ’27. Selected tariffs.
Buy HONOR Magic8 Pro and get more
Claim a Magic Pad 3, HONOR CHOICE Watch 2 Pro and Wireless Charging Stand worth an epic £814. Ends 4 Feb.
January Sale iPad and tablet deals
Get your hands on incredible iPad deals, tablets and smartwatches, to hit your goals in 2026
iPad at a price you can’t resist
Loveable. Drawable. Magical. iPad A16 128GB. £13.75 a month. £14.50 April ’26. £15.25 April ’27. 250MB data.
Samsung Galaxy Tab S10 FE 5G
Buy with selected tariffs and save up to £288 in our January Sale. Ends 4 Feb.
iPad Air — Save up to £192
iPad Air. Built for Apple Intelligence. Save now on iPad Air 11-inch M3 128GB with a 1GB tariff. Ends 4 Feb.
Samsung Galaxy Watch8 Classic 4G 46mm
Reach your New Year goals with AI-powered health support. Buy with a 1GB airtime plan and save up to £168.
More accessories deals
Get the best from your phone with durable screen protectors, cases, powerbanks and earphones
Iconic. Now supersonic.
Jan Sale. Save up to £30 on the AirPods 4 range. A totally transformed audio experience. Ends 4 Feb.
Save £100 on Samsung sound
Bag an amped up saving on the Samsung Galaxy Buds3 Pro. Make them yours while stocks last.
FAQs
January Sales is a long-standing tradition in the UK and beyond, originally kicking off an end-of-season clearance to make room for the year ahead. Shop now and enjoy exclusive offers across the latest tech.
It started on 8th January 2026 and runs until 4th February 2026. Enjoy big savings throughout the sale as New Year deals drop across phones, SIMs, tablets, smartwatches, and more.
Grab the latest iPhone 17 Pro, up to £432 off on a contract. Featuring a new powerful A19 Pro chip, refined design, vapor chamber cooling, more battery life, plus an advanced triple 48MP camera system to capture better photos and videos with less effort. Or, save up to £614 on iPhone 16, the first iPhone built from the ground up for Apple Intelligence. Like New iPhone 14 Pro and iPhone 15 Pro Max are also available to snap up this January.
January Sale SIM Only deals are an easy win for great savings. Change up to a 24-month plan with 30GB, 150GB or unlimited data, across Classic and Plus tariffs. Flexible Pay Monthly contracts give you access to O2 Priority for extra benefits across music, travel, shopping and entertainment.
Now is a great time to pick up an iPad, whether it’s for school, family use or everyday multitasking. The iPad A16 is a fantastic choice for kids or stepping into the world of iPad. It’s easy to use, tough enough for daily knocks, and handles casual tasks, video and gaming. iPad Air M3 is a true all-rounder. Light, fast and powerful, making it ideal for work, creativity and streaming.
Step into the New Year with boundless motivation on your wrist. Discover top Samsung smartwatch deals including Samsung Galaxy Watch8 Classic and Samsung Galaxy Watch Ultra. Sleek designs, advanced health tracking, and seamless connectivity for life on the go.
Need a case for your new iPhone or Samsung Galaxy? Explore our range of durable screen protectors and phone cases. Supercharge your device with a Belkin wireless charging pad, or power bank to stay powered on the go. Apple AirPods 4 boasts hearing assistance, Live Translation and stunning audio with optional Active Noise Cancellation to keep you smiling through winter.
Yes, you can. If eligible for an upgrade, you can upgrade on a January Sale deal. If you have O2 Refresh you can pay off the rest of your Device Plan to upgrade whenever you like. Without it, you may be eligible to pay a fee and upgrade early.