Black Friday 2026 is coming

Black Friday is an annual shopping event that originates out of the United States. It occurs just before Thanksgiving when shoppers can bag huge savings and incredible deals. It's now a global online and offline event. Cyber Monday follows immediately after, where you can shop even more online deals.  

At O2, you can browse incredible savings on phones, tech, accessories, and more. It's your chance to upgrade to the latest and greatest devices, all while keeping your wallet happy.

Our Black Friday Sale starts early this year on 5 November. The official date for Black Friday 2026 is 27 November, typically falling on the fourth Friday of November each year. Keep an eye out for phone deals, tablet offers and more available from O2. 

Start planning early to get the top Black Friday deals. Many sales begin before the official day, so popular items can sell out. 

Ask yourself what gadgets could benefit from an upgrade. Then, research and decide what you want to buy in advance. 

Set a budget, create a prioritised list of your must-haves, and focus on securing the most important ones first. Consider whether you’re getting a genuine product with safe guarantees and customer care after the sale has ended. 

Learn more about how to get the best Black Friday deals