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iPhone 16 Family

There’s an iPhone just for you

So many reasons to choose iPhone. Shop our incredible deals today.

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Meet the next generation of iPhone

iPhone 16 and iPhone 16 Pro. Built for Apple Intelligence1. With faster, easier Camera Control. And a big boost in battery life.

Discover the latest Apple deals and offers at O2.

iPhone 17 Pro Max. All-out Pro

Pre-order iPhone 17 Pro Max and save up to £650 when you trade in your old phone. Offer ends 8 Oct.

Introducing iPhone Air.

Pre-order the thinnest iPhone ever and save up to £794 when you trade in your old phone. Offer ends 8 Oct.

Our iPhone range

You will love iPhone 16

Advanced cameras and stunning displays. Durable designs. Long-lasting battery life. And superfast chips in iPhone 16 Pro, iPhone 16 and iPhone 16e, built for Al apps. There's a iPhone for everyone.

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Stay connected with cellular on your wrist. Pair your iPhone with Apple Watch.

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Meet the Apple iPhone 17 family. iPhone 17, iPhone 17 Pro and iPhone 17 Pro Max – released in September 2025.

Plus, say hello to the all-new iPhone Air - Apple's thinnest iPhone yet.

iPhone 17 Pro Max has one of iPhone's best cameras yet.

Capture every detail with the advanced 48MP fusion main camera, designed for stunning clarity in every shot.

The incredible 18MP front camera features Centre Stage, so you're always in focus.

Plus, bring your cinematic visions to life by recording in breathtaking 4K at 120 fps with Dolby Vision.

You can compare iPhone models right here. We have our own comparison tool so you can see how each iPhone stacks up against one another. Simply choose up to three difference handsets. Click 'Compare'. It's that simple.

You can find our iPhone comparison tool here.

iPhone 17 Pro Max has the biggest iPhone screen, with an incredible 6.9-inch display.

The stunning LTPO Super Retina XDR OLED display with 120Hz refresh rate offers a ultra-smooth and seamless performance.

Many devices use an IP rating to measure water and dust resistance.

Every Apple handset released after iPhone 11 has an IP rating of IP68, apart from iPhone SE (IP67), meaning according to testing, a product with an IP68 rating will survive in 6m of water for up to 30 mins.

To find out more about a device’s IP rating, search our iPhone range.

This will depend entirely on the individual model and how you use your iPhone, but the newest iPhone 16 family allows for up to 33 hours of video playback4. Charge via USB-C or snap on a MagSafe charger for faster wireless charging5.

Older models typically won’t give you the same performance, so keep this in mind when you search our iPhone range.

Whether it's the latest AirPods, a powerful 20W iPhone charger, or the new MagSafe range, an extensive range of Apple accessories that'll work perfectly with your new iPhone.

We have many different price options for iPhone to suit everyone. You can view all our pre-built Pay Monthly plans and deals here, or you can build your own plan. Whatever works for you.

You can compare our iPhone deals here.

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1 Apple Intelligence is available in beta on all iPhone 16 models, iPhone 15 Pro and iPhone 15 Pro Max, with Siri and device language set to English (Australia, Canada, Ireland, New Zealand, South Africa, UK or US), as an iOS 18 update. Additional features and Chinese (Simplified), English (India, Singapore), French, German, Italian, Japanese, Korean, Portuguese (Brazil) and Spanish language support available in early April, with more languages coming over the course of the year, including Vietnamese. Some features may not be available in all regions or languages.

2 Some features may not be available in all countries or all areas.

3 The displays have rounded corners. When measured as a rectangle, the screen is 6.12 inches (iPhone 16), 6.69 inches (iPhone 16 Plus), 6.27 inches (iPhone 16 Pro) or 6.86 inches (iPhone 16 Pro Max) diagonally. Actual viewable area is less.

4 Battery life varies by use and configuration. See apple.com/uk/batteries for more information.

5 Accessories sold separately.