To kids, online life is real life. They see no distinction between the people they speak to over social media and their friends at school. And the experiences they have over the internet are as real to them as the activities they take part in.
When it comes to safety, children need us to be aware and involved in what’s going on - both online and offline. And that's why we’ve joined forces with the NSPCC.
Our aim is keep kids safe by helping UK parents and guardians to explore and see the internet as children do - a world that’s creative, fun and exciting - as well as understand the real dangers that exist online.
To do this, we're working together to:
Ultimately, we hope to equip parents and other family members with the knowledge and confidence to chat regularly with their kids about what they're doing online, and with whom.
Together, we're going to help kids stay safe online.
Some issues are easier to talk through. So we’ve set up a free helpline to help you keep children safe online. Call us on 0808 800 5002. You can get advice from our experts on anything you’re not sure about, including:
Get free online safety help. Call 0808 800 5002, seven days a week.