Marketing Preferences

Data regulations have changed, so we’ve updated our Privacy Policy.

If you’ve chosen to receive marketing messages from us, we’ll use your data to bring you more of the things you’re interested in.

You’re free to change these at any time. Head to our Consent Management page, get in touch over Live Chat or call us on 8222 free from your O2 mobile. Or if you work at a business with more than 10 people or at a public sector organisation, go to our preference centre to manage your preferences.

The data principles we live by

All the services we bring you are made possible with data, so we believe it’s important for you to know how we go about using it and how it makes your O2 experience better.

1) We look after your data

We handle your data ethically, that means we’ll always do the right thing by you. We put security measures in place to help prevent your data from being misused accidentally or intentionally. And we won’t ever sell your personal data either.

2) We use your data to benefit you

A mobile network by nature needs to know your location – it’s how your calls, texts and data can reach you. And this kind of information can also help us make your O2 experience better, like connecting you to nearby O2 Wifi hotspots to save your data or giving you a heads up on Priority offers right around the corner.

3) We’re open with how we use your data

We’ll only collect, use or share your data if you’ve given us your ‘OK’ first, if it’s required by law or if it’s part and parcel of making your service possible. We make sure you’re always clear on how we use data, too. Whether it’s to understand what you like so we can ping you Priority offers you’ll love, or using anonymous location data so we can see how many customers are rocking out at The O2. 

4) We put you in control of your data

We make it easy for you to call the shots on if, and how, we use your data for our marketing. You can change this at any time for any channel – it’s your right. And if you ever have any questions about your rights, we’ll be happy to talk you through them.

5) We use data to inspire good business

We create products powered by crowd data, measuring things like crowd sizes at a particular time and place. This information can help businesses deliver better customer service, like transport companies increasing services when we need them most. Crowd data is anonymous, so it can’t be used to identify you as an individual.

Want to know more? Head to our Privacy Policy.

Why has O2 updated its Privacy Policy?

Your data is important to us. On 25 May 2018, the General Data Protection Regulation (GDPR) came into effect across Europe, including the UK. This new legislation replaces the existing UK Data Protection Act 1998 (DPA).

We’re not using your data in a different way. We want tell you about what data we collect about you, how we use your data, who we share your data with and your rights. 

Find out more and check your marketing permissions.

What rights do I have on how O2 collects and uses my data?

You have a number of rights when it comes to the information we hold about you.

For full details go to our Privacy Policy. When we use your data, we might rely on your consent, our legitimate interests as a business, our contract with you or other legal obligations. 

Why would I give O2 access to my data?

Access to your data means we can:

  • collect information to help us manage your account
  • deliver products and services relevant to you (whether we provide them or not)
  • improve our products and services and develop new ones.
What data does O2 collect from me?

When you use our products and services, the data we collect includes:

  • your name, business name and address
  • how you use our services (for example, records for calling, texting and fixed billing)
  • where you use our network
  • your interests and preferences (for example, the O2 apps you use). 

We don’t look at the content of your messages or listen to your calls, unless you’re talking to one of our customer service advisors. 

How does O2 use my data?

We mainly collect and store your data to:

  • manage your account and help you to manage your account
  • sort out a payment, put your order through our system or send you an order
  • get in touch with you (for example, if we need to tell you about any problems with a service)
  • keep things secure and prevent crime and fraud
  • keep you updated with offers or information we think you’ll like (but only if you’ve said it’s okay to do so)
  • manage our network and your use of our network
  • look into any complaints or questions you might raise.
How does O2 track my location and use my location data?

There are two types of location data we use. These are used to keep you connected to our network and for making services more relevant to you.

Network location

  • Our phone masts give us your general location so we can put calls through or connect you to the internet.  
  • We can also use location data to make services and offers more relevant for you. So if you’ve signed up for Priority, it can let you know about new offers near you – like 10% off at a restaurant just round the corner. 
  • If you don't want us to use your network location for some of your services, call us on 1300, free from your O2 mobile. But bear in mind that we still need to use your location in order to provide services to you. 

GPS location

  • GPS location is different. It’s not collected by our network.
  • GPS uses satellites to know where you are and it’s set up on the phone itself. 
  • You can go into your phone's settings to turn it on and off.
  • Remember that if you turn it off, you might not be able to use services or apps that can help you find your way.
Can I ask O2 to stop using my data?

If you’re an O2 customer, we need to use your data to connect you to our network and manage your account. We also have legal obligations that require us to collect and store some of your data.

There are certain data uses that you can opt out of. You’re free to change your marketing preferences whenever you want. Simply go to our consent management page, get in touch over Live Chat or call us on 8002 free from your O2 mobile.  

Does O2 protect my data?

We take the security of your data seriously and we invest in having the right sort of security in place. We make sure that any third parties we work with have the right level of security too.

What do I need to do as an O2 customer?

You don’t need to do anything. This is just about us giving you more information on how we use your data.  But you’re free to check your current marketing preferences online or with your O2 Account Manager.

I've received a notification asking me if I'm the 'end user' of the device, and if I’m over 13 years of age. Why?

We send marketing to the end user – that’s the person who uses the phone or tablet. If the end user is a child (12 years or younger), the parent or guardian should set their marketing permissions.

I have more than one account with O2. What do I need to do?

Marketing preferences are set on an individual basis, so people have the opportunity to set their own marketing permissions.

How do I update my marketing preferences?

You’re free to check and update your preferences at any time. Head to our consent management page, get in touch over Live Chat or call us on 8002 free from your O2 mobile. Or if you work at a business with more than 10 people or at a public sector organisation, go to our preference centre to manage your preferences.

Where can I find more information on O2’s Privacy Policy?

Go to our full Privacy Policy. 

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