Become an O2 Direct Partner


Become an O2 Direct Partner

At O2, we only work with the most talented partners. They support our mission to become the most trusted provider of brilliant digital experiences to business end users. We’re immensely proud of our O2 Partners’ abilities to provide outstanding, world-class customer support and service, as well as offer a high level of digital knowledge and expertise in the marketplace.


We’re looking to expand and strengthen our O2 Direct Partner network, with new Partner opportunities available now. We’re open for business.





O2 Business’ All Blue Partner Programme

Our new partner programme, All Blue, offers an enhanced range of tools designed to support O2 partners by helping them grow their business, win new customers and deliver best-in-class customer service. With three different tiers; Engage, Inspire and Excel, we’ll provide a different level of support to meet the varying needs of O2’s UK partner network.



What benefits and support do you get with each tier?

Engage – For partners looking to grow with O2; you’ll have access to benefits including marketing consultancy, partner insights access and compliance support.


Inspire – For partners looking to take their business to the next level; benefits will include access to marketing funding, networking sessions and expert advice.


Excel – For larger, more established partners; you’ll be able to take advantage of enhanced benefits including sales process analysis, extra operations support, greater data access, 1-2-1 training, and more.

Why become an O2 Direct Partner?

Dedicated Channel Business Managers

Our O2 Channel Business Managers have a wealth of experience and expertise in the field. Your dedicated account manager will fully support you with your growth ambitions, helping you to innovate and develop your customer offering.

Easy to do business with

We make it easier for you to do business with us by constantly developing and evolving our operational offering. You’ll have access to a number of invaluable tools to support you with simplifying your processes, saving time and money. You’ll also be enrolled onto our exclusive Apple device enrolment programme; only available to O2 Partners.


You’ll be supported by a team of expert B2B marketers, who’ll help you develop compelling campaigns for driving demand. Our brilliant Experts programme and community will ensure that your teams are upskilled, and give them access to industry experts, insight and future trends.

Customer Service

Our dedicated and experienced Partner Customer Service team will be on hand to support you on a day-to-day basis, taking the pressure off your staff by handling customer queries.

Market Leading Propositions

At O2, we offer a full range of market-leading tariffs, propositions, products and digital services, giving your customers the choice and flexibility to tailor to their businesses.

Recognition & Reward

Our annual Partner of the Year Awards recognises and rewards our Partners who provide consistently first-class support and service to small and medium-sized business customers, combined with a high level of digital knowledge and expertise.

Get in touch

Complete the below form and email it to our Business Sales Development Manager, Andy Perkis at who will get in touch to discuss Partner opportunities. We look forward to hearing from you.

Apply to join our Partner network

Download and email the form below.

A little bit more info

Who's in our approved O2 Direct Partner network?

You'll find a list of our Direct Partner network here