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Creating sustainable business 

Working with our customers to deliver now and in the future


Our Blueprint

Our Blueprint’s ambition is to help 20 million people live better with tech by 2020. We’re getting behind causes that count; the kind that make every day better for people in our communities. 


Our strategy is to create digital products and services that help our customers’ businesses grow. And to enable them to improve the lives of their employees and of people in their communities. Mobility is at the heart of what we do, helping you to grow with confidence, create more opportunities, and embrace new solutions. Now and in the future. 


See our Blueprint



Helping our customers

We’re helping our customers be more competitive. Build customer engagement. And increase productivity, with smarter ways of working. 


We’ll help you make the most of mobility and get more from technology to help you achieve a more sustainable business.


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Running our business responsibly

O2 Recycle allows trade-in of old phones and devices for cash or other incentives. Each  devices is processed for re-use, recycling or disposal.

Eco rating: We're the first UK mobile network to label our phones with a simple score for their environmental and ethical performance.

We separate the cost of phone and airtime. Customers can recycle their old handset for cash or keep it, saving money and the planet's resources.

Paperless billing: we were printing over 139 million sheets of paper every year. Phasing out paper bills makes business and environmental sense.

Go Think Big: we’re working with young people to develop their skills and experience to help them get a foot on the career ladder.

Our NSPCC partnership has driven nearly 5 million actions to keep kids safe online. And provides help and advice on topics such as cyberbullying. 

Innovation and insight

The digital revolution is re-shaping the way we live, work and interact.

As a digital provider and acknowledged recognised sustainability leader, we have an opportunity to help shape the future.

In 2018, we launched 5G testbeds to show how our investment in 5G will bring more data, faster connectivity and meaningful uses for the Internet of Things (IoT), Virtual Reality (VR) and Augmented Reality (AR). It is estimated that 5G productivity savings will be £6 billion/year, enabling digital inclusion for all. 

Wayra UK is our world-leading tech accelerator and part of Telefónica Open Future, the global corporate entrepreneurship network. In partnership with Wayra UK, we’re helping startups accelerate technology and innovation. And designing mobility solutions to support further sustainability. 

We’ve worked with our peers to extend the reach of our Eco Rating initiative, where our phones are labelled with a simple score for their environmental and ethical performance. And we’ve collaborated with more than 40 partners to launch our Go Think Big portal, which has provided thousands of work experience opportunities to young people. And, of course, we’re extremely proud of our flagship partnership with the NSPCC, aimed at helping keep children safe online.

These results have only been achieved through great relationships and the power of partnership. It's been a collaborative journey, with hundreds of customers, agencies, charities, business partners, suppliers and peers who’ve joined us along the way.