O2 Motion

Location intelligence for a fast-moving world

Understand your customers better

Make informed decisions about your business and strategy, with rich insights on aggregated and anonymised population movement, profiles and preferences. 

Understand your customers better by extracting meaningful and actionable insights from one of the UK’s largest and most accurate data sets.

Get in touch

10+ employees, Enterprise and Public Sector

Call us at0800 955 5590

Why choose O2 Motion?

Get extensive coverage

Our data insights are gathered from over 25 million mobile customers and millions of registered O2 Wifi users. These are combined, to provide one of the UK’s largest and most accurate data sets. 

Increase marketing accuracy

Combining our insights with your marketing strategy can significantly increase the accuracy of any campaign, maximising efficiency and ROI.

Use location-based intelligence

React more quickly, improve efficiency or deliver better customer service, thanks to location-based data insights.

Improve your planning

With a truth set based on over a third of the UK population, our data is extrapolated to represent the entire UK population, enabling better planning across multiple sectors. 

Understand your individual sites 

Data from wifi and small cells helps you to understand customer behaviour at site level. So you can increase engagement, visit frequency and dwell time.

Predict trends

Identify and track changes over time. You can also see and understand the impact of external factors such as weather, competitor activity and special events. 

Is O2 Motion right for you?

Transport and infrastructure sector

Benefit from one of the UK’s largest data sets, for planning major transport schemes and city or construction projects. And save time and money, compared with manual surveys. 

Retail and property sector

Make better investment decisions for future commercial spaces. And match store investments by understanding the consumer’s preferences and habits.
 

Media agencies and owners

Maximise the impact and ROI of your media campaigns. Increase your reach and efficiency, based on the movement and profile of millions of people.

 

Transport and infrastructure sector

Benefit from one of the UK’s largest data sets, for planning major transport schemes and city or construction projects. And save time and money, compared with manual surveys. 

Retail and property sector

Make better investment decisions for future commercial spaces. And match store investments by understanding the consumer’s preferences and habits.
 

Media agencies and owners

Maximise the impact and ROI of your media campaigns. Increase your reach and efficiency, based on the movement and profile of millions of people.

 

What’s included in O2 Motion?

Smart Steps

Based on 25 million mobile customers – or approximately a third of the current UK adult population – we have one of the UK’s largest and most accurate data sets. 

Using this data, we can provide accurate and relevant modelling and planning. And we can do it quickly, delivering a better ROI for your business.

 

Smart Cities

Enabling cities to transform service provision and operations based on insights and connectivity. 

This provides better analytical capability across cities and regions that can help tackle urban challenges through new data-rich technologies and services.

A little bit more info.

Read our eBook on O2 Motion.

Download our ebook here

Find out more about O2 Wifi insights.

Take a look at our O2 Wifi Insights PDF

Find out how we can help retailers gain fresh insights, with our overview for the retail sector.

Read our O2 Retail Smart Steps product sheet

Find out how we can help transport planners make better decisions using catchment patterns.

Full details in our O2 Transport Smart Steps Product sheet here

Being customer-centric means being data-centric. Find out more.

Take a look at our O2 Smart Steps Digital Footprints Insight pdf