Location intelligence for a fast-moving world
Make informed decisions about your business and strategy, with rich insights on aggregated and anonymised population movement, profiles and preferences.
Understand your customers better by extracting meaningful and actionable insights from one of the UK’s largest and most accurate data sets.
Our data insights are gathered from over 25 million mobile customers and millions of registered O2 Wifi users. These are combined, to provide one of the UK’s largest and most accurate data sets.
Combining our insights with your marketing strategy can significantly increase the accuracy of any campaign, maximising efficiency and ROI.
React more quickly, improve efficiency or deliver better customer service, thanks to location-based data insights.
With a truth set based on over a third of the UK population, our data is extrapolated to represent the entire UK population, enabling better planning across multiple sectors.
Data from wifi and small cells helps you to understand customer behaviour at site level. So you can increase engagement, visit frequency and dwell time.
Identify and track changes over time. You can also see and understand the impact of external factors such as weather, competitor activity and special events.
Based on 25 million mobile customers – or approximately a third of the current UK adult population – we have one of the UK’s largest and most accurate data sets.
Using this data, we can provide accurate and relevant modelling and planning. And we can do it quickly, delivering a better ROI for your business.
Enabling cities to transform service provision and operations based on insights and connectivity.
This provides better analytical capability across cities and regions that can help tackle urban challenges through new data-rich technologies and services.
Take a look at our O2 Wifi Insights PDF
Read our O2 Retail Smart Steps product sheet
Full details in our O2 Transport Smart Steps Product sheet here
Take a look at our O2 Smart Steps Digital Footprints Insight pdf