Meeting changing customer expectations
The environment in McDonald's restaurants has changed significantly in response to evolving customer demands. The biggest change has been driven by expectations of public wifi.
Keeping customers connected and happy
McDonald's now offers access to superfast and secure O2 Wifi – delivered via O2 Gateway. Our free, easy-to-use public wifi service has been devoured by connection-hungry customers, with user numbers doubling in the past five years. Every month, between 3.5 and 4 million people use the internet for free while eating, relaxing and working in McDonald's restaurants. And the numbers only continue to grow as more customers come to rely on the service provided by McDonald’s and O2 – while more retailers work to meet this demand.
Working with partners you can count on
“Customers need to know that they will be safe online while they, or their families, are using our wifi in our restaurants. We also require partners that can support a constant, seven day-a-week, 365-days-a-year business, especially as over half of our restaurants are open 24 hours a day. O2 met all of those criteria – and more.”
Doug Baker, IT Management Consultant