In a fiercely competitive market, retailers must find new ways to differentiate themselves. As customers are increasingly technologically savvy, employees need to be equipped with solutions to engage with them digitally.
Waitrose explored the digital experiences that will attract and retain customers through an innovation showcase at their Swindon branch. O2 supported Waitrose with in-store connectivity, innovative digital solutions and data analytics tools.
"We're always looking for ways to interact with our customers which reflects how they use technology. We have embraced technology both in terms of what it can do to drive efficiency and how it can improve the customer experience." Mark Price, Waitrose, Managing Director