Spatial Insights and O2 | Why O2 | O2 Business
Detailed insights into customer behaviour
Spatial Insights helps track customer movements and identify patterns.
Helping deliver better customer experiences
Spatial Insights data helps to deliver a better customer experience in retail stores and other public spaces, through; resource and space optimisation, delivery of relevant products, services and planning. It uses existing CCTV cameras and advanced analytics to anonymously track customer movements and identify patterns.
Deep in-store insights
Senior managers can make informed space and capacity decisions about store layout and meeting customer needs.
Real-time customer data
Spatial Insights’ dashboard provides live information, allowing managers to make instant decisions to enhance the in-store experience for staff and customers.
Enhanced customer experience
Customers have a better time in our stores, thanks to reduced queuing, an optimised layout, and informed staff deployment.
Spatial Insights has many applications and is now being used in local government and councils, leisure venues and transport hubs.