O2 Motion
Location intelligence for a fast-moving world
Understand your customers better
Make informed decisions about your business and strategy, with rich insights on aggregated and anonymised population movement, profiles and preferences.
Understand your customers better by extracting meaningful and actionable insights from one of the UK’s largest and most accurate data sets.
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Why choose O2 Motion?
Get extensive coverage
Our data insights are gathered from over 25 million mobile customers and millions of registered O2 Wifi users. These are combined, to provide one of the UK’s largest and most accurate data sets.
Increase marketing accuracy
Combining our insights with your marketing strategy can significantly increase the accuracy of any campaign, maximising efficiency and ROI.
Use location-based intelligence
React more quickly, improve efficiency or deliver better customer service, thanks to location-based data insights.
Improve your planning
With a truth set based on over a third of the UK population, our data is extrapolated to represent the entire UK population, enabling better planning across multiple sectors.
Understand your individual sites
Data from wifi and small cells helps you to understand customer behaviour at site level. So you can increase engagement, visit frequency and dwell time.
Predict trends
Identify and track changes over time. You can also see and understand the impact of external factors such as weather, competitor activity and special events.
Is O2 Motion right for you?
What’s included in O2 Motion?
Smart Steps
Based on 25 million mobile customers – or approximately a third of the current UK adult population – we have one of the UK’s largest and most accurate data sets.
Using this data, we can provide accurate and relevant modelling and planning. And we can do it quickly, delivering a better ROI for your business.
Smart Cities
Enabling cities to transform service provision and operations based on insights and connectivity.
This provides better analytical capability across cities and regions that can help tackle urban challenges through new data-rich technologies and services.
A little bit more info.
- Read our eBook on O2 Motion.
- Find out more about O2 Wifi insights.
Take a look at our O2 Wifi Insights PDF
- Find out how we can help retailers gain fresh insights, with our overview for the retail sector.
Read our O2 Retail Smart Steps product sheet
- Find out how we can help transport planners make better decisions using catchment patterns.
Full details in our O2 Transport Smart Steps Product sheet here
- Being customer-centric means being data-centric. Find out more.
Take a look at our O2 Smart Steps Digital Footprints Insight pdf
- Let's start a conversation
We'll begin with your business, how you use technology and how we can support your aims. Find out what it feels like to be an O2 business customer in our information sheet here.
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We’re here to help your business.