O2 Motion gets the royal treatment

How our data enabled crowd insight at the King’s Coronation.

Making crowds safer

O2 Motion provides real-time location insights based on phone users’ movements, providing anonymised and aggregated data to accurately reflect the movement of people anywhere in the country. 

After a successful implementation during the Queen’s funeral in 2022, DfT used O2 Motion to track crowd sizes and movements for the King’s Coronation in near real-time, using the data to brief operations teams and allocate resources effectively.

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How did O2 help The Department for Transport?

Near real-time crowd details

The system provided a near real-time reassurance when all was going well – and could offer timely alerts and warnings if the situation required. All ceremonial and other celebratory events over the weekend passed off with no major disruption. 

Reduced data latency

Aggregated and anonymised data can be displayed in highly accurate 200 metre hexagons and combined with other data sets if needed.

Data flexibility and accuracy

Aggregated and anonymised data can be displayed in highly accurate 200 metre hexagons
and combined with other data sets if needed.

Future proofing

The plan is to investigate further use cases and capitalise on the learning and experience we have gained from this. 

A little bit more info

"O2 Motion’s data gave us the insight we needed, quickly and reliably, providing essential information throughout the day and giving assurance to senior stakeholders.”

Head of Crisis Data Unit, DfT

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Under 10 employees

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10+ employees, Enterprise and Public sector