The Greater London Authority employs movement data to understand how people use local services during and after the COVID-19 pandemic.
The COVID-19 pandemic and lockdowns had an unprecedented effect on public use of high streets.
Understanding most used streets, at what times, and by which sets of people were vital.
O2 Motion data and analysis, aided GLA’s idea of curfew and lockdown effectiveness. With the types of people most likely to observe them.
30-35% of people in Greater London are on the O2 network. This equates to over 2.35 million users living in the Greater London area. So O2 Motion has a huge data set to work from.
We consistently deliver daily, near real-time reports to GLA.
None of the data accumulated by O2 Motion can be used to identify individuals. It’s all anonymised and aggregated to identify trends, not people.
O2 Motion’s data contains a broad range of insights into the travel of different demographics. But GLA was focused on the need to identify locals vs visitors, for each London borough.