Transforming Bristol’s urban mobility
O2 Motion provided two anonymised and aggregated data sets – a trip based origin-destination matrix and a trip-chain-based data set. These were used to build an agent-based model to identify the best places for a new Demand Responsive Transport (DRT) service to improve urban mobility.
O2 Motion Data has been specifically adapted to create products suitable for the transport sector.
O2’s huge reach, approaching 30% of the UK mobile market, allows for an unparalleled data set reflecting public travel, and is much more reliable than surveys.
Data forms the basis of transport models designed to visualise and simulate the need for mobility solutions and their potential impact on the network and people’s habits.
Data helped to establish areas of transport poverty and identify best places for the ‘MYFIRSTMILE’ on-demand shared taxi service.