Connected Places Catapault | Why O2 | O2 Business
Deeper Insights in Current Travel Patterns
O2 Motion data is key to providing a comprehensive understanding of rural travel demand and patterns
Created specifically for businesses
O2 Motion’s anonymised travel data is helping Connected Places Catapult assess travel patterns in rural/urban border areas to develop sustainable transport solutions for the future of rural mobility.
Our huge reach, approaching 30% of the UK mobile market, allows for an unparalleled dataset reflecting public travel, more reliable than surveys or focus groups.
Activity-based travel patterns
Data forms the basis of transport models designed to simulate the need for mobility solutions and how they may impact people’s habits and the transport network.
Innovative Transport Proposals
Data helped to identify where new transport innovations would work best such as drones or on-demand mobility solutions.
Transport sector insights
O2 Motion ‘trip chain’ data emphasises the link between places and existing connections between the peripheries of urban and rural areas.