O2 5G and ITN
O2 Business and ITN Productions deliver a live TV advert powered by 5G
A UK first
The potential of 5G for broadcasters is huge, especially in the live environment. So we partnered with ITN Productions to deliver the UK’s first live TV advert powered by 5G.
Watch the video and read the customer story below to find out more about this ground-breaking project.
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Key benefits
High-speed transmission
Our fast, robust, low-latency 5G network means hi-res video can be relayed directly in real time.
Reduced costs
The money saved from having smaller crews and less expensive equipment can be spent on other priorities.
Smaller carbon footprint
With no need for outside broadcast trucks, fuel and emissions are drastically reduced.
Robust infrastructure
Our reliable 5G network means no drop in bandwidth when hi-res footage is transferred for fast editing.
Delivering a live 5G TV advert
Get the full story
“With 5G we’ll see a lot more live TV adverts and a lot more cleverly constructed content. Essentially, 5G is going to enable us to create more content for more consumers across multiple platforms in a much more environmentally friendly way.”
Mark Thompson, Head of Advertising, ITN Productions
A little bit more info
- Read our 5G Guide - A new kind of connectivity
- Take a look at our 5G Whitepaper
Get in touch
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