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O2 5G and ITN

O2 Business and ITN Productions deliver a live TV advert powered by 5G

A UK first

The potential of 5G for broadcasters is huge, especially in the live environment. So we partnered with ITN Productions to deliver the UK’s first live TV advert powered by 5G.

Watch the video and read the customer story below to find out more about this ground-breaking project.

Get in touch

Under 10 employees

Call us at0800 028 0202

10+ employees, Enterprise and Public Sector

Call us at0800 955 5590

Key benefits

High-speed transmission

Our fast, robust, low-latency 5G network means hi-res video can be relayed directly in real time.  

Reduced costs

The money saved from having smaller crews and less expensive equipment can be spent on other priorities.

Smaller carbon footprint

With no need for outside broadcast trucks, fuel and emissions are drastically reduced.

Robust infrastructure

Our reliable 5G network means no drop in bandwidth when hi-res footage is transferred for fast editing.

Delivering a live 5G TV advert

Get the full story

“With 5G we’ll see a lot more live TV adverts and a lot more cleverly constructed content. Essentially, 5G is going to enable us to create more content for more consumers across multiple platforms in a much more environmentally friendly way.”

Mark Thompson, Head of Advertising, ITN Productions
 

A little bit more info

Read our 5G Guide - A new kind of connectivity

Read our 5G Guide

Take a look at our 5G Whitepaper

Read our 5G Whitepaper here