Society of sobriety and the leisure upgrade


Health and wellbeing was once solely a concern for fitness fanatics or the body conscious, but it is now more widespread than ever. This is just one trend spotted in O2's latest research, conducted with the Future Foundation, which has discovered that consumers are increasingly living highly moderated, self-disciplined lives.

As customers become increasingly demanding and digitally savvy, leisure organisations need to recognise that how you provide experiences to consumers is just as important as what you are providing. In this paper we outline how O2 can help you take advantage of these trends and help you to offer memorable leisure experiences.

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