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Blis: Telco-powered Targeting | Customer Stories | O2 Businesss
Deeper audience insights, guaranteed
Blis’ Telco-powered Targeting is empowered by detailed travel and behavioural mobile data.
Optimising advertising spend
Location-powered programmatic advertising partner, Blis, was looking for ways to better target audiences for its clients through mobile advertising. They partnered with us to develop Telco-powered Targeting using our aggregated, anonymised travel data to identify potential audiences by demographics, lifestyles or life stages, including those who’ve shown an interest in particular brands, hobbies or interests.
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Key benefits
34.1 million connections
This includes our O2 customers plus those of giffgaff, Tesco Mobile, Sky Mobile and Lycamobile, who all use our network.
On 24/7
Always on and doesn’t require sign-up.
10-12 billion events
Over 10 billion network events held every day.
25% network coverage
Our share of the UK population is expanded to reveal general trends across the country.
