Blis | Customer Stories | Why O2 | O2 Business
Deeper audience insights, guaranteed
Blis’ Telco-powered Targeting is empowered by detailed travel and behavioural mobile data.
Optimising advertising spend
Location-powered programmatic advertising partner, Blis, was looking for ways to better target audiences for its clients through mobile advertising. They partnered with us to develop Telco-powered Targeting using our aggregated, anonymised travel data to identify potential audiences by demographics, lifestyles or life stages, including those who’ve shown an interest in particular brands, hobbies or interests.
34.1 million connections
This includes our O2 customers plus those of giffgaff, Tesco Mobile, Sky Mobile and Lycamobile, who all use our network.
Always on and doesn’t require sign-up.
10-12 billion events
Over 10 billion network events held every day.
25% network coverage
Our share of the UK population is expanded to reveal general trends across the country.