The environment that McDonald's restaurants offers has changed significantly in response to what customers say they want. "We now have self-serve kiosks and digital menu boards, for example," says Doug Baker IT consultant. "We've installed table-mounted tablets so customers can browse the internet, keep up to date with social media, or play games while they're here."
The biggest change though has been customers' expectations of public wifi. "People want to be able to walk into our restaurants and get online on their own smartphones or tablets. They want that to be a really simple and easy process, and McDonald's had to find a partner who could meet that expectation," says Doug Baker.
The O2 Solution
McDonald's now has access to superfast broadband across O2 Gateway which delivers a free and easy-to-use public wifi service. This has proved extremely popular with McDonald's customers. The number of wifi users had doubled in the past five years - some 3.5 to 4 million customers a month now access the internet for free while in McDonald's restaurants (more than 1,270 in the UK), and the number continues to grow.
"Customers need to know that they will be safe online while they or their families are using our wifi in our restaurants. We also require partners that can support a constant, seven day-a-week, 365-days-a-year business, especially as over half of our restaurants are open 24 hours a day. O2 met all of those criteria – and more." Doug Baker, IT Consultant.