BLUE MONDAYS FAQs

How it works: You will be able to enter Blue Mondays every Monday from Monday 6 April 2026 - Monday 28 December 2026. The prize will change each month and the 'Promotional Period' will run from the first Monday of the month until the last Monday of the month. ('Promotional Period'). During the 'Promotional Period' there are either four or five chances to enter the monthly draw (depending on the number of Mondays in each calendar month), between the hours of 00:00 GMT until 23:59 GMT each Monday (‘Entry Window(s)’).

You can enter the draw every Monday in a calendar month. (You'll need to enter your details the first time you play only).

You can only enter once between 00:00 GMT until 23:59 GMT on each subsequent Monday (‘Entry Window(s)’).

Tap ‘Use now’ then 'Enter now' and you will be taken to the entry page.

The first time you play, you must first register with your name, email address and mobile number. This can be done at any time during the Promotion Period. You only need to register on the first occasion you enter.

Once registered, accept the terms and conditions, then simply tap 'Enter the draw' to get your entry in.

Remember, you can submit one entry each monday in the month. If you enter every Monday in the month, you will get a bonus entry, on us.

Yes. Only Priority members have the ability to enter.

It's completely up to you however, if you enter every Monday within the month, you'll receive a bonus entry on us.

The winner will be selected in a random draw within five days of the campaign end date (last Monday of the month), and will be contacted via the same email address and/or phone number used to enter the prize draw within seven working days. If you don’t respond within 14 days of us contacting you, you will be deemed not to have accepted the prize and reserve winner will be drawn. The winner will be contacted initially by PromoVeritas, a promotion verification service.

If you win, you'll receive an email confirmation from: bluemondays@promowinners.com

Please allow 24 - 48 hours to receive a winning email before contacting us with any queries and remember to check your spam or junk folder.

If you do receive a winning email and want to confirm the legitimacy of it, you can email PriorityContent@virginmediao2.co.uk and we will verify if it is genuine.

The full terms and condtions for the Monthly Draw prizes, see here: https://www.o2.co.uk/priority/bluemondays/terms-and-conditions

There is one prize available to win per month but if you're lucky, you may win on more than one occasion.

Prizes are non-transferable and cannot be exchanged for cash or other alternatives. Nor can the prizes be resold.

Eligibility: You need to be 18+ to play. You must be an O2 customer or Virgin Media broadband customer and registered on Priority to enter and win any of the prizes.

Employees of O2, or any of its subsidiary companies, their families, agents or anyone else connected with the Promotion are not eligible to win. Entry via or using malicious third party software (as determined by O2), or any other electronic or automated means is strictly prohibited, including (without limitation) use of bots, crawlers, browser plug-ins or browser extensions that scrape and/or modify activity of the platforms used by O2 to deliver the Promotion. O2 reserves the right to disqualify entrants who use such methods, and any prizes won will be forfeited by those entrants. Maximum of one entry is permitted Priority member, each Monday during the Promotional Period.

That's not an issue, you just wont have registered an entry for that week, and won't be eligible for the bonus entry.

Remember after the first time you register and enter, your details are securely stored, meaning entering the Blue Mondays draw each Monday is very easy.

Prizes are non-transferable and cannot be exchanged for cash or other alternatives. Nor can the prizes be resold.

However, if you choose to gift your prize to a friend or family member to redeem or enjoy, that is completley up to you.

If you have any issues entering or if you have questions concerning claiming or redeeming your prize, please send an email with the below information that you used to enter to:

PriorityContent@virginmediao2.co.uk

Name:

Email:

Mobile number:

Prize won (if any):

Time/date of entry:

Query/issue:

Your information will be collected, stored and processed by O2 and our suppliers for the purposes of administrating and assessing this Promotion. If you win a prize supplied by a third party, O2 will provide your information to that third party for the sole purpose of enabling you to redeem or receive the prize. In some cases, if you have won, we may ask your permission to communicate your name to showcase that a particular prize has been won and to potentially display a testimonial in-app.

For any other queries concerning the security of your data and how it is being used, please click https://www.o2.co.uk/termsandconditions/privacy-policy

That's not an issue, you just wont be eligible to win the prizes associated with that day or Entry Window.

Remember after the first time you register and enter, your details are securely stored, meaning entering Blue Mondays each Monday is very easy.

Enter every Monday during the month in order to earn 1 x bonus entry into the Blue Mondays monthly draw. If there are four Mondays in the month and you enter on every Monday, you will get a bonus 5th entry on us. If there are five Mondays in the month and you enter on every Monday, you will get a bonus 6th entry on us.

If you have any queries relating to your entry to the monthly draw, please send an email with the below information that you used to register with the Blue Mondays platform the first time you entered:

PriorityContent@virginmediao2.co.uk

Name:

Email:

Mobile number:

The Promotion will run each Monday only, from the 4 May 2026 to the 28 December 2026 (‘Promotion Period’). During each monthly Promotion Period there are either four or five chances to enter (depending on the number of Mondays in the calendar month), between the hours of 00:00 until 23:59 each Monday (‘Entry Window(s)’).

To enter, tap ‘Use now’ in the ‘Blue Mondays’ reward in the Priority App during an Entry Window, the tap 'Enter now' and you will be taken to the Blue mondays site.

In order to enter, you must first register with your name, email address and mobile number. This can be done at any time during the Promotional Period. You only need to register on the first occasion you play.

You play by choosing the moment at which you want to make your entry during the Entry Window. Enter by tapping/clicking where indicated on the screen. The time of each entry will be recorded by O2’s systems at the precise moment at which it is made. Entries which coincide with one of the pre-determined ‘winning moments’ (or constitute the first entry received immediately after such a winning moment) will win the prize corresponding to that winning moment.

Shake or tap your phone to reveal if you have won a prize. In the event that a player does not win one of the prizes during a ‘winning moment’, or is first after a winning moment, they will instead receive a Guaranteed Reward’. This reward will be awarded to all players that do not win one of the prizes during a 'winning moment'.

Enter your details (the first time you play only) and either tap/click on the screen or gently shaking your mobile device to find out if you have won. 

Keep in mind it is NOT first-come, first-served. Winners will be randomly awarded prizes at different times throughout the day. You can only enter once between 00:00 GMT until 23:59 GMT on each subsequent Monday (‘Entry Window(s)’).

So, as an example, enter at 10:43 if you wish, but you could be just as likely to win if you choose to enter at 19:44 - the choice is yours.

On Mondays you will be able to see the Blue Mondays group on the Explore page in the Priority app. Simply tap on the offer, tap 'Use now', then 'Enter now' to play each monday.

When you return on subsequent Mondays to play again, you can either locate the Blue Mondays reward again and tap 'Enter now" again, or you can locate the reward in the 'My Priority' section of the app.

Please note your Unique Entry Link will be hyperlinked/hidden from view behind the words 'Enter now' and you wont see it. There is also no code to copy or paste.

Yes. Only Priority will be able to distribute you a Unique Entry Link and you need this to play.

Each Unique Entry Link is person specific and should not be shared with anyone during the course of the the promotion.

If you try and play Blue Mondays without a Unique Entry Link, you will receive an error message.

It's completely up to you. You decide which Mondays you would like to enter. You can enter every Monday should you wish, or you can pick and choose which Mondays you enter.

First of all - congratulations. If you are one of our lucky winners. You'll receive your email confirmation within 24 hours from: noreply@mailer.bluemondayso2.co.uk

Please search your inbox for 'noreply@bluemondaysdrop.co.uk' and check your junk and/or spam folder. The email confirmation will contain all the necessary instructions, important notes and T&Cs on how to redeem your prize.

For the holiday prizes from lastminute.com, due to the high-value nature of these prizes you’ll receive a call from a representative on behalf of Priority to confirm and verify your win.

If you do win and haven’t received an email notification within 48 hours, check your spam or junk folder, otherwise please contact - PriorityContent@virginmediao2.co.uk

The terms and conditions for each prize can be found at the page below. Just click on the month of the prize you won and full terms and conditions will be listed there:

https://www.o2.co.uk/priority/bluemondays/terms-and-conditions

You can only win one prize each Monday, however if you are lucky enough, you can win the same prize more than once across the Promotional Period.

Check the specific FAQ on 'Are there any rules or restrictions?' for more details.

Prizes are non-transferable and cannot be exchanged for cash or other alternatives. Nor can the prizes be resold.

However, if you choose to gift your prize to a friend or family member to redeem or enjoy, that is completley up to you.

If you have any issues entering or if you have questions concerning claiming or redeeming your prize, please send an email with the below information that you used to enter to:

PriorityContent@virginmediao2.co.uk

Name:

Email:

Mobile number:

Prize won (if any):

Time/date of entry:

Query/issue:

Eligibility: You need to be 18+ to play. You must be an O2 customer or Virgin Media broadband customer and registered on Priority to enter and win any of the prizes.

Employees of O2, or any of its subsidiary companies, their families, agents or anyone else connected with the Promotion are not eligible to win. Entry via or using malicious third party software (as determined by O2), or any other electronic or automated means is strictly prohibited, including (without limitation) use of bots, crawlers, browser plug-ins or browser extensions that scrape and/or modify activity of the platforms used by O2 to deliver the Promotion. O2 reserves the right to disqualify entrants who use such methods, and any prizes won will be forfeited by those entrants. Maximum of one entry is permitted Priority member, each Monday during the Promotional Period.

Your information will be collected, stored and processed by O2 and our suppliers for the purposes of administrating and assessing this Promotion. If you win a prize supplied by a third party, O2 will provide your information to that third party for the sole purpose of enabling you to redeem or receive the prize. In some cases, if you have won, we may ask your permission to communicate your name to showcase that a particular prize has been won and to potentially display a testimonial in-app.

For any other queries concerning the security of your data and how it is being used, please click https://www.o2.co.uk/termsandconditions/privacy-policy

That's not an issue, you just wont be eligible to win the prizes associated with that day or Entry Window.

Remember after the first time you register and enter, your details are securely stored, meaning entering Blue Mondays each Monday is very easy.