to the Spring issue of O2 inspire, your quarterly
bulletin on all things mobile. Here you'll find all the
most recent innovations, with links to more information
if we have sparked your interest.
Get going with the Xda
If you're looking for a compact,
clutter-free handset, the Xda Atmos is ideal.
Powered by Windows Mobile 6 and Microsoft® Direct
Push Email, the full QWERTY keyboard makes short
work of emails, while the 12 key pad is great for
texts and calls.
With Quad band cover and
Wi-Fi (WLAN), 3G, EDGE and HSDPA support, the Xda
Atmos is the smartphone for those who want to do
more than voice.
O2 is pioneering the first
UK trial of the much-anticipated femtocell
technology. Femtocells are small base stations
installed inside office buildings. They connect to
O2 via broadband, allowing O2 mobiles to be used
in the building even when there's no
Devices need no alteration to be
able to use femtocells, and several mobiles can
connect to one unit. If the trial is successful,
this innovation promises to provide O2 signal to
previously unserved buildings.
Keeping ScottishPower plugged
With a network long enough to wrap around
the world three times, ScottishPower face significant
challenges in maintaining their network.
supplied them 1,200 sat-nav equipped Xdas, complete with
data encryption and remote wipe capability in case they
are mislaid. We also boosted O2 reception at
ScottishPower's sites. This has helped ScottishPower
reduce response times, generate savings and improve
year we attained a customer service index score of 77,
putting us first out of all the UK operators polled. O2
was also the only mobile provider to improve their
service in 2007.
Thanks for your support, but
we're going to keep improving until you rate us a
perfect ten. To help us get there, feel free to send feedback. If you're
invited to take part in a survey this year, please do,
so we can become even better.
We'll take care of your mobile
O2 Managed Services will soon be
introduced, allowing you to leave the running of
your mobile email up to us.
From setting up
new devices to helping you select the right email
device, we'll take care of the day-to-day issues,
with regular activity reporting, licence
management and service monitoring. We are
accredited partners with Good™ and BlackBerry®,
and our 24/7 UK-based support will be there if
anything goes wrong.
Contact your account
manager to find out more.
Giving you more
Take time out at The
Don't forget to check out what's
happening at The O2. O2 customers get priority
ticketing, exclusive blueroom bar entry, and
competitions to win VIP passes.
Bryan Adams and Mary J. Blige will all be rocking
The O2 this year, and Chris Rock will be making a
rare London appearance in May.
events are on blueroom, so check
in often to find out what's on.
Surviving an economic
Stuart Smith from the Wood Holmes
Group takes a look at the credit crunch. The Wood Holmes
Group is a niche strategy consultancy specialising in
foresight and innovation.
The current global
credit crunch might be out of our control, but how
individual organisations cope with it is something we
The latest research in behavioural
economics and cognitive science suggests that
“experiential learning”, that is, actually living
through an event, is more important than was first
The UK economy has enjoyed almost 17
years of relatively stable economic growth since the
last major downturn in 1991. That means a whole
generation of managers have no experience of this
situation. To stay ahead, find the individuals who have
been through this before and tap their
So, aside from doing all the things
that the newspapers advise you to, perhaps it's time to
consult the 40-somethings in your organisation.
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family of related trademarks, images and symbols are exclusive
properties of and trademarks of Research in Motion Ltd used by
permission. Good is a trademark or registered trademark of Good
Technology, inc in the United States and other
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