O2 is proud to be the naming rights sponsor of The O2 Arena, since its launch in 2007 the formerly known Millennium Dome has been transformed by O2 into Europe's finest entertainment destination. O2 customers can get Priority Tickets to The O2 up to 48hours before they are released on general sale, along with better experience at the venue. O2 ensured the creation of exclusive O2 customer spaces including the blueroom bar and the O2 lounge, where access is granted through new mobile technology bar codes. Once inside, O2 customers can change their experience of these areas by dictating the wall paper designs and juke box requests through text. O2 also contributed 'O2angels', a team of people trained to greet and direct visitors, providing a warm human face to the brand. Other smaller touches include changing the lighting, carpets and seats in the arena to the O2 blue.

To find out more, visit http://www.o2priority.co.uk