O2 Music

In 2005 our music highlight was the O2 Wireless festival, our first venture into the urban festival scene in which over 80,000 people descended into London’s Hyde Park over 4 days to enjoy over 100 bands. The festival returns in 2006, this year extending to Leeds and with an additional date in London.

The O2 NME rock ‘n’ roll tour headlined by the Kaiser Chiefs enabled us to focus on “the” band of the moment and offer our customers some once in a lifetime opportunities to meet the band. Hero2Hero concerts showcased the greatest music icons of the past, present and future in one stage, over 3 nights, across the country.

Alongside, O2 Undiscovered is a grass roots activity that further underpins our music strategy. New talent and fresh sounds will be sought, with the lucky winner bagging  not only a music bursary, but the opportunity to record and release a track, play at our very own Wireless festival, support live gigs nationwide and get some expert mentoring from the best in the industry.

In all our music sponsorships we aim to be bold in our approach to music and look for new and innovative ideas, creating fresh O2 customer experiences that add value, differentiating us from our competitors and securing exclusive content for our customers.

Through music sponsorship we aim to create deeper and more emotional connections with our customers and to use our products and services to enhance and make our sponsorship of music truly interactive, as well as creating exclusive music content. Our up and coming new venture, The O2, will help us to achieve this.