• MMS Alerts

To relive the glory of a 79th minute drop goal, customers can send an alternative message to the short number and receive club logos, match previews and a full post match summary including pictures from the game*. Whether you support a Guinness Premiership club or want to follow the success of England Rugby, O2's MMS alerts service will keep you up-to-date with all the latest news, reviews and pictures from your favourite team.

Rugby fans needn't miss out on any of this year's rugby action with the launch of a brand new portfolio of mobile products and services offering the latest updates and information from the world of rugby, on 1 September 2004. Fans can sign up for England Rugby, Six Nations and a Guinness Premiership package offering news alerts on their chosen club or country. Messaging and Mobile internet content will give rugby supporters access to exclusive match previews and half and full time scores with commentary and analysis of the games.

All the alerts will contain pictures, graphics, audio and text and this is the only service in the UK to offer all elements of multi-media messaging. In addition, the Guinness Premiership microsite Mobile internet portal can be accessed by clicking through the 'Sport' section on the O2 Active service*.

• Downloads

O2 has access to exclusive RFU and PRL content such as personalised team shirt wallpaper, player pictures, action shots, mobile games and rugby ring tones such as "Swing Low, Sweet Chariot".

• SMS Alerts

If Jonny Wilkinson or Lawrence Dallaglio are on the bench for Saturday's game, you'll be the first to know! By typing the unique keyword for your favourite club and sending this to a dedicated short code number, fans can receive club line up information, league results and news updates as well as full and half time scores*. England fans can also receive the latest information on the national team with an SMS match preview, a half-time review, full-time match summary and weekly news updates on the England team throughout the season and during the 2008 Six Nations tournament.