O2 & England rugby
O2 is very proud to have been the Elite Sponsor of the England Rugby squad since 1995. Our association with the team is a high profile and a prestigious one, which continues to add status and value to our brand and the sport alike.
Our long-term partnership with the team and the RFU has been hugely successful in bringing us a powerful amount of national and international exposure for our brand. But as mobile technology advances, so our partnership develops and we are able to increase our portfolio of innovative services that our partners truly value. O2's exciting new products like BlackBerry and the XDA, for instance, enhance communications, helping the England Team to be more efficient, enabling them to stay in touch wherever they are.
The England team share similar values and aspirations in sport as we do in business, continually reviewing and challenging convention to find fresh ways of working. As mobile technology advances, so our partnership develops and we are able to increase our portfolio.
The England players are not the only ones to benefit from the latest technology. England Rugby Mobile Services provides O2 customers with exclusive up to date text and media alerts, games and ring tones. You can even have an England shirt with your name on delivered to your phone.
Rugby emotions are running high. World Cup success touched a nerve for a nation starved of sporting success. Rugby is now a mass spectator sport and Jonny Wilkinson and his England teammates are national heroes with a fan base far beyond the game’s traditional middle-class appeal. And they play in an O2 shirt! Last season – the World Cup win in Sydney, the open top bus tour in London - were not only magic moments in sport, but were very landmarks in the history of the O2 brand.
O2 Scrum in the Park
Scrum in the Park in August 2005 proved to be a massive hit for all those involved. Thousands of rugby fans and their friends enjoyed a feast of rugby in the park with the World Champions, proving that the collaboration between the RFU and O2 works away from Twickenham as well.
Sponsorship has become an integral and vital part of O2’s business. We are proud to be associated with the World Cup winning England Rugby team and Premiership titleholders, Arsenal. Our sponsorships allow us to engage consumers in shared passions, and help create interest in what we do.
