How it works

Affiliate marketing works on various levels, from results that appear organically in Google, to paid ads on the right hand bar with MSN’s paid search or Google’s Adwords product, email marketing, display advertising on various websites and comparison engine advertising.

The technology behind affiliate marketing is centred on the use of cookies but in certain circumstances, where the product lends itself to being transacted over a phone, we can provide bespoke telesales numbers where commercially justifiable.

Cookies track “actions”. Actions to O2 are dependent upon the product/program.
If it’s our Prepay SIM product – an action is when the SIM is dispatched to the address. The cookie enables us to allocate that dispatch to a certain affiliate/website.
For Postpay, an action is when we receive an order to our online shop.

Cookies are used at link load which is when someone clicks through to one of the O2 product pages. Cookies not only allow us to track actions they also do the following:

• Enable payment of commissions to affiliates
• Minimize fraudulent transactions, and
• Provide data for reporting purposes.